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Chick-fil-A Partners with Harper Collins Children's Books to Spread the Magic of Reading.


NARNIA Promotion to Reach Four Million Children

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Sept. 18 /PRNewswire/ --

Harper Collins Children's Books, the publisher of the seven Chronicles of Narnia books, and Chick-fil-A, a leading fast-food restaurant, today announced a joint national literacy based promotion. The program calls for close to four million mini- Narnia books to be distributed to the restaurant's customers in honor of the 50th anniversary of The Chronicles of Narnia.

The program will run mid November through December 30th in more than 750 Chick-fil-A restaurant locations nationwide. Every customer that purchases a children's meal will receive one of four mini picture books that are based on The Lion, The Witch and The Wardrobe, the second book in The Chronicles of Narnia series. Chick-fil-A will launch the giveaway with advertising and in-store signage.

"At Chick-fil-A we do care about the personal development of the children we touch with our Kid's Meals." said Truett Cathy, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Chick-fil-A. "We strive to create Kid's Meal premiums which teach character development while stimulating adult-child interaction. The Chronicles of Narnia is among the best literature for families to read together. We are very pleased to have the opportunity to share these tales with our customers."

The promotion with Chick-fil-A is one element of a national year-long celebration sponsored by Harper Collins in honor of the 50th anniversary of The Chronicles of Narnia. Additional plans include a national art contest that benefits Boys & Girls Clubs of America, special commemorative com·mem·o·ra·tive  
adj.
Honoring or preserving the memory of another.

n.
Something that honors or preserves the memory of another.



com·mem
 editions of the books, and a dedicated Narnia web site. A complete list of anniversary plans can be found at http://www.narnia.com.

Harper Collins Children's Books is one of the leading publishers of children's books. Respected worldwide for its tradition of publishing quality books for children, Harper Collins is home to many of the classics of children's literature children's literature, writing whose primary audience is children.

See also children's book illustration. The Beginnings of Children's Literature


The earliest of what came to be regarded as children's literature was first meant for adults.
 including: Goodnight Moon, Where the Wild Things Are, The Giving Tree, Charlotte's Web, I Can Read beginning reader series and countless others. Harper Collins Children's Books is a division of Harper Collins Publishers, one of the leading English-language publishers in the world.

Chick-fil-A is one of the largest privately-held restaurant chains The following is a list of restaurant chains.

See also: Fast-food restaurant, Casual dining, List of reference tables. International

  • Bennigan's
  • Burger King
  • Charley's Grilled Subs
  • Domino's Pizza
  • Hard Rock Cafe
 and the third largest quick service chicken restaurant company in the nation. Additional information about the company is available on the chain's website located at http://www.ckick.fil.a.com
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Copyright 2000 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 18, 2000
Words:385
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