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Chicago Sun-Times Offers Chicagoans the Chance to Win as Much as $25,000 in Its New Scratch2Win Game.


Sun-Times Readers Get The Chance To Win Daily Just By Buying Chicago's Best-Read Newspaper And More Chances To Win Online At Suntimes.com

CHICAGO -- The Chicago Sun-Times This article is about the Chicago newspaper. For the Canadian newspaper, see Owen Sound Sun Times.
The Chicago Sun-Times is an American daily newspaper published in Chicago.
 announced it has an antidote antidote

Remedy to counteract the effects of a poison or toxin. Administered by mouth, intravenously, or sometimes on the skin, it may work by directly neutralizing the poison; causing an opposite effect in the body; binding to the poison to prevent its absorption,
 for the tough economic times facing Chicagoans. On Wednesday, April 9, 2008, it will kick off a new six-week Scratch2Win program that will allow lucky readers to win cash prizes weekly ranging from $100 to $25,000.

Each Wednesday through May 20, a scratch-off game card will be inserted in every Sun-Times paper with eight chances to win that week - one per day and twice on Sunday. Readers buy the Sun-Times on Wednesday, hold on to the card for a week and check daily in the Sun-Times and at www.suntimes.com to see the winning Scratch2Win numbers for that day.

"With all of the bad economic news out there, we believe Chicagoans can use a little fun - not to mention a little extra cash," said Hunt Kingsbury, Sun-Times News Group Vice President of Marketing. "Now Chicago Sun-Times readers can have that chance, just by picking up Chicago's most-read newspaper each day for their chance to win. In fact, one lucky reader each week could win $25,000."

There is also a chance to win prizes online: on each scratch card scratch card
n.
See scratch ticket.

scratch card scratch ncarte f à gratter 
 there will be a bonus online code. Readers are rewarded with $500 if the bonus code printed on their game card matches one of the three online codes posted daily at www.suntimes.com. Details and official rules are available online at www.suntimes.com/scratch.

"Our advertisers win, too, by getting the chance to participate in this promotion and reach Sun-Times readers," said Mr. Kingsbury. "Advertisers already know that the Chicago Sun-Times is the No. 1 newspaper in the city of Chicago based on an average of 1.1 million readers weekly, and now we have yet another way to help them reach the audience they want." The Chicago Sun-Times readership read·er·ship  
n.
1. The readers of a publication considered as a group.

2. Chiefly British The office of a reader at a university.
 numbers are reported by Scarborough Research, an independent research firm.

On April 9, 16 and 23 Sun-Times employees will hand out Scratch2Win cards on the streets in downtown Chicago. The Sun-Times will also promote the game on local radio and TV, including with its partner NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
5, as well as on Chicago Transit Authority
For others use see Chicago Transit Authority (disambiguation)
Chicago Transit Authority, also known as CTA, is the operator of mass transit within the City of Chicago, Illinois. It is the second largest transit system in the United States.
 bus and train interiors.

About the Chicago Sun-Times and Sun-Times Media Group Sun-Times Media Group (until recently Hollinger International) NYSE: SVN is the holding company of a Chicago based newspaper group. Thirty percent (and 78% of the voting share) of the group is owned by Canadian based Hollinger Inc.  

The Chicago Sun-Times is owned by Sun-Times Media Group, Inc. (NYSE NYSE

See: New York Stock Exchange
:SVN SVN Subversion (version control system)
SVN Slovenia (international traffic code)
SVN Social Venture Network
SVN South Vietnam
SVN Secure Virtual Network
SVN Supervised Visitation Network
), which is dedicated to being the premier source of local news and information for the greater Chicago area. Its media properties include the Chicago Sun-Times and Suntimes.com as well as newspapers and Web sites serving more than 200 communities across Chicago. Further information can be found at www.thesuntimesgroup.com.

Cautionary Statement on Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

Certain statements made in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 (the "Act"). Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words "believe," "anticipate," "expect," "estimate," "project," "will be," "will continue," "will likely result," "plan," or similar words or phrases. Forward-looking statements involve risks and uncertainties, which may cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by Sun-Times Media Group with the Securities and Exchange Commission, including in its Forms 10-K and 10-Q. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such risk factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results.
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Publication:Business Wire
Date:Apr 8, 2008
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