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Chicago Pizza & Brewery Inc. announces the opening of its Boulder, Colo. brewery and grill.


MISSION VIEJO Mission Vi·e·jo  

A community of southern California southeast of Irvine. It is mainly residential. Population: 96,300.
, Calif.--(BUSINESS WIRE)--March 21, 1997--Chicago Pizza & Brewery Inc. announced the opening of its Boulder, Colo. brewery and grill.

The 10-barrel capacity brewery is situated within a three-story, 150-plus seat restaurant, located in a refurbished historic building on Boulder's picturesque Pearl Street Mall The Pearl Street Mall (also referred to as Pearl Street, Downtown Boulder or just simply Downtown) is a four block pedestrian mall in Boulder, Colorado. .

"Customer response to our menu and the quality of our beer is excellent," remarked Paul Motenko, chief executive officer. "Opening sales were very good and weekly performance continues to climb."

The new brewery, along with its 30-barrel sister brewery located in Brea, Calif., features BJ's proprietary Brewhouse Brew´house`

n. 1. A house or building appropriated to brewing; a brewery.
 Brand hand-crafted beers. Sales of the house brand account for more than 70 percent of total alcoholic beverage alcoholic beverage

Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not
 sales chainwide.

The beer's rapid popularity is extending beyond the restaurant to outside commercial accounts as acknowledgement of the beer's quality expands through word of mouth and industry accolades -- BJ's Jeremiah Red was awarded a silver medal in the Strong Ales category at The 1996 Great American Beer Festival The Great American Beer Festival (GABF) is a three-day annual event hosted by the Brewers Association held at the end of September or the beginning of October in Denver, Colorado.  in Denver.

Catering to both local patrons and tourist traffic frequenting the outdoor pedestrian mall's many upscale shops, the brewery/grill combination is an example of the BJ's expanded concept.

In addition to serving BJ's award-winning deep dish This article is about the band. For the food, see Chicago-style pizza.

Deep Dish is a duo of DJ and house music producers consisting of Iranian American members Ali "Dubfire" Shirazinia and Sharam Tayebi.
 pizzas, customers choose from a broad menu offering an array of appetizers, jumbo sandwiches and hamburgers, salads and pasta dishes, and even full entrees such as ribs and chicken.

"The fact that we serve outstanding hand-crafted beers really differentiates us from our competition," remarked Motenko. "Couple the flavor and freshness of our beers with amazing food and an upbeat atmosphere and you have an experience customers can truly delight in."

In 1996 Motenko and Chicago Pizza & Brewery President Jerry Hennessy Jeremiah Joseph Hennessy (February 22, 1926 - November 3, 2000) was an American football end in the National Football League for the Chicago Cardinals and the Washington Redskins. He played college football for Santa Clara University.  took the BJ's chain from a five-unit operation to a 29-unit publicly held company trading through NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 under the symbol CHGO.

The company recently launched an expansion and branding program that includes the evaluation and design of new locations, updating and renovating several existing restaurants, incorporating significant menu changes to broaden customer appeal and introducing microbreweries in select locations to support regional beer sales.

The recently acquired chain of 19 restaurants in the Pacific Northwest is currently being converted to the BJ's concept.

"Our Jantzen Beach location is slated to become our first brewery in the Portland area, and we anticipate a summer opening," commented Motenko. "The first Pacific Northwest BJ's Pizza & Grill is slated to open in April '97 at our Coburg Road location in Eugene [Ore.]."

CONTACT: Chicago Pizza & Brewery Inc., Mission Viejo

Paul Motenko, 714/367-8616
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 1997
Words:416
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