Chicago Cubs, Under Armour Reach Partnership Agreement.Deal Includes First-of-Its-Kind Signage at Wrigley Field For the former ballpark in Los Angeles, see . • • [ CHICAGO and BALTIMORE -- The Chicago Cubs and Under Armour, Inc. (NYSE NYSE See: New York Stock Exchange :UA) today announced a partnership agreement that includes first ever signage on two outfield doors in left and right field at historic Wrigley Field. The signage, 7-by-12 foot paintings of Under Armour's signature logo, will be in place in time for the Cubs' 2007 home opener on Monday, April 9 vs. Houston. "We greatly appreciate the Chicago Cubs' history and wanted to be part of their new direction and exciting future," said Under Armour's VP of Brand Steve Battista. "We're thrilled to partner with such a storied ballclub as a symbol of their strong desire to improve on-field performance while blazing new trails with the franchise." The deal comes on the heels of Under Armour's recent growth on the baseball diamond, highlighted by the recent release of their first-ever line of baseball cleats. Alfonso Soriano Alfonso Guilleard Soriano (born January 7, 1976 in San Pedro de Macoris, Dominican Republic) is a Major League Baseball outfielder for the Chicago Cubs. Before joining the Cubs in 2007, he played for the New York Yankees, Texas Rangers, and Washington Nationals. , the highly-touted free agent signed by the Cubs in the off-season, will wear Under Armour performance batting gloves Batting gloves are a component in baseball sportswear. The glove covers one or both hands of a batter, providing comfort, heat, improved grip, and shock absorption when hitting the ball. and wristbands this coming season, and is featured prominently in the Cubs' 2007 advertising. "The Chicago Cubs' mission is to develop a winning culture and our partnership with Under Armour reflects that vision," said Jay Blunk, the Cubs' Director, Marketing and Sales. "The Cubs are committed to finding alternative and creative revenue streams to build the championship team our fans richly deserve." The partnership also gives Under Armour, known as the originator of moisture-wicking performance apparel worn by athletes on playing fields around the world, advertising rights to the signage behind home plate in Wrigley Field, the second-oldest ballpark in the country. The Under Armour logo is also featured in the country's oldest major league stadium, Boston's Fenway Park • • [ , where Under Armour shares space with on the Green Monster This article is about the left-field wall at Fenway Park. For other uses, see Green Monster (disambiguation). The Green Monster (often known simply as The Monster or The Wall) is the nickname of the 37-foot, two-inch (11. with sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport retailer, The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. . About Under Armour, Inc. Under Armour[R] (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by professional football, baseball, and soccer players, as well as athletes in major collegiate and Olympic sports. The Under Armour global headquarters is in Baltimore, Maryland, and there are UA offices in Denver, Amsterdam, Hong Kong, and Toronto. For further information, please visit the Company's website at www.underarmour.com. |
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