Chewing Gum.Chewing Gum chewing gum, confection consisting usually of chicle, flavorings, and corn syrup and sugar (or artificial sweeteners). Prehistoric people are believed to have chewed resins. Michael Redclift Routledge 29 West 35th St., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of NY 10001 www.routledge-ny.com 041594418X $24.00 1-800-634-7064 The history of chewing chewing or mastication Up-and-down and side-to-side movements of the lower jaw, using the teeth to grind food for easier swallowing. During chewing, the tongue shapes food into a lump and saliva lubricates it for swallowing. gum's marketing and popularity might seem to some like a narrow topic for a business book: think again. Michael Redclift's Chewing Gum: The Fortunes Of Taste holds plenty of insights into advertising and marketing an innovative new product, telling a zany story based on a scheme hatched hatch 1 n. 1. a. An opening, as in the deck of a ship, in the roof or floor of a building, or in an aircraft. b. The cover for such an opening. c. A hatchway. d. by Chicago's Wrigley brother--and social theory scholar Michael Redclift proves the perfect person to bring this tale to life. |
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