ChevronTexaco Uses Winter Olympics and NASCAR to Launch 2002 Havoline Campaign; Investments Represent Commitment to Havoline Customers and Retail Partners.Business Editors & Automotive Writers SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:
ChevronTexaco Global Lubricants lubricants preparations for the lubrication of passages to reduce frictional injury, e.g. oily preparations, including petroleum jelly, lanolin or water-soluble preparations such as methyl cellulose. today reaffirmed its commitment to its Havoline(R) customers and business partners with multi-million dollar sponsorships of the 2002 Winter Olympics and NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. . The investments underscore Havoline's global brand equity and value of the Havoline name. Havoline's exclusive motor oil sponsorship at the Winter Olympic games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. is the brand's first initiative since Chevron and Texaco merged in October 2001. Support for the sponsorship will include national TV commercials promoting Havoline and ChevronTexaco, Havoline banners and signage in the Salt Lake area, and promotional support for ChevronTexaco Lubrication lubrication, introduction of a substance between the contact surfaces of moving parts to reduce friction and to dissipate heat. A lubricant may be oil, grease, graphite, or any substance—gas, liquid, semisolid, or solid—that permits free action of Marketers and retail partners. Television exposure to more than 10 billion people will support current efforts to increase store traffic and sales. "Our recent merger with Texaco and our investments in the Havoline brand will strengthen a 100-year legacy in the consumer automotive sector," said Mark Nelson, vice president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Lubricants, ChevronTexaco Global Lubricants. "ChevronTexaco plans to bolster that legacy with significant R&D, market expansion and brand identity. It demonstrates a significant step for us and a commitment to millions of Havoline customers worldwide." ChevronTexaco also renewed its multi-million dollar investment in Havoline Motor Sports, to strengthen the brand's reputation as one of the world's leading racing oils. The company is sponsoring Ricky Rudd's car #28 and will advertise Havoline throughout the 2002 Winston Cup season, beginning with the Daytona 500 this month. NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. attracts 63 million fans and a television viewership of more than 200 million viewers per season, second only to the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga . ChevronTexaco also has plans for long-term support of the Texaco brand. "We will leverage our global presence, sales representatives, full line of products, portfolio of value-added services and investments in plant, R&D, operational and lubricant infrastructure," said Nelson. "The Texaco brand will be stronger and better because of the ChevronTexaco merger, and it's a brand we are committed to strengthening." About Havoline(R) The Havoline brand of motor oils are produced by ChevronTexaco and are designed to combat the extreme demands of modern motoring and provide outstanding engine protection and performance. Havoline products are formulated to meet or exceed the relevant specification levels for the applications and in the geographic market in which they are used. The portfolio includes a complete line of motor oils, two-cycle engine oils, greases, automatic transmission/brake/power steering fluids, anti-freeze and coolants, and gear oils. For more information, visit http://www.havoline.com. About ChevronTexaco Global Lubricants ChevronTexaco Global Lubricants is a division of a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of ChevronTexaco Corporation. Headquartered in San Ramon, ChevronTexaco Global Lubricants is a marketer of technologically advanced lubrication products and value-added services for a variety of consumer, commercial and industrial applications. About ChevronTexaco Corporation ChevronTexaco Corporation (NYSE NYSE See: New York Stock Exchange :CVX CVX ChevronTexaco (stock symbol) CVX Comunidad de Vida Cristiana (Christian Life Community) CVX Code Veronica X (game) CVX Critical Viscosity of Xenon CVX Carrier, Experimental ) is one of the world's largest integrated energy companies. It is involved in every aspect of the energy industry, from oil and gas exploration and production to transportation, refining and retail marketing of petroleum products, as well as chemicals manufacturing and sales, and power production. Active in more than 180 countries, ChevronTexaco and its affiliated entities employ about 53,000 people worldwide, and produces and sells energy products under Chevron, Texaco, Caltex, Delo(R), Havoline and other well-known brands. Complete information about the new company is available online at http://www.chevrontexaco.com. |
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