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ChevronTexaco Launches Techron Globally.


SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- ChevronTexaco to Debut Exclusive Premium Additive at ChevronTexaco- supplied Texaco Stations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  This Summer; Asia, Africa, Pakistan and Europe to Follow Next Year

ChevronTexaco Global Marketing today announced that gasolines with Techron(R) will be introduced at ChevronTexaco-supplied Texaco service stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and at many Texaco service stations throughout Latin America this summer. The launch of Techron - ChevronTexaco's specially-formulated, exclusive additive technology currently in all Chevron gasolines - marks the first phase of a global campaign introducing Techron to world markets.

Subsequent phased launches of gasolines with Techron in certain markets for the Caltex brand in Asia, Eastern, Central and Southern Africa
This article concerns the region in Africa. For the present-day country in this region, see South Africa; for the former country, see South African Republic.
Southern Africa
, Pakistan and the Texaco brand in Europe and Western Africa are scheduled to take place in 2006. Techron, which helps prevent deposit build-up on vital engine parts that can adversely impact vehicle performance and emissions, will be included in all gasoline grades.

"ChevronTexaco proves it's first again among major oil companies to extend a successful brand additive to markets around the world," said Shariq Yosufzai, president of Global Marketing for ChevronTexaco. "Chevron with Techron has already set an unsurpassed standard for clean, safe, reliable and quality gasolines that are second to none. Bringing Techron to our customers around the globe not only reinforces our commitment to these world class brands, but further demonstrates our plans to continue building these retail brands in the future."

The Techron global launch follows the qualification of all Chevron gasolines as the first in the United States and Canada to be designated as meeting performance criteria set by automakers BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
, General Motors, Honda and Toyota for TOP TIER Detergent Gasoline History
The U.S. Environmental Protection Agency (EPA) introduced the minimum gasoline detergent standard [1] in 1995 and soon after most gasoline marketers actually reduced the concentration level of detergents in commercial gasoline by nearly 50% because the
 without changing formulation.

TOP TIER establishes criteria for detergency de·ter·gen·cy  
n.
The power or quality of cleansing.

Noun 1. detergency - detergent quality; the quality of having cleansing power
detergence

usefulness, utility - the quality of being of practical use
 levels in gasoline significantly higher than those currently set by the Environmental Protection Agency Environmental Protection Agency (EPA), independent agency of the U.S. government, with headquarters in Washington, D.C. It was established in 1970 to reduce and control air and water pollution, noise pollution, and radiation and to ensure the safe handling and  (EPA EPA eicosapentaenoic acid.

EPA
abbr.
eicosapentaenoic acid


EPA,
n.pr See acid, eicosapentaenoic.

EPA,
n.
). These automobile manufacturers believe that TOP TIER gasolines result in better overall performance.

Gasolines with Techron allow consumers to help clean up and keep clean vital engine parts such as intake valves and fuel injectors. Techron does an unsurpassed job in cleaning the engine's intake system while minimizing harmful combustion chamber Combustion chamber

The space at the head end of an internal combustion engine cylinder where most of the combustion takes place. See Combustion
 deposits, which can cause knocking or loss of power during acceleration, and higher emissions.

The timing of the Techron launch in the United States is essential to distinguishing the company in the marketplace over the next year. As a result of ChevronTexaco's merger in 2001, ChevronTexaco and Shell both have rights to use the Texaco brand in the United States until July 1, 2006. Only ChevronTexaco-supplied Texaco stations will offer gasolines with Techron.

Beginning on July 1, 2006, ChevronTexaco will assume exclusive rights to the Texaco brand in the United States, and all existing and future Texaco retail brand locations will benefit from the Techron additive. Signage and graphics identifying the Techron brand will be featured at Texaco service stations offering gasolines with Techron. ChevronTexaco currently has exclusive rights to the Texaco brand outside of the United States.

"Techron provides the key ingredient that differentiates ChevronTexaco gasolines from other branded gasolines in the marketplace," said Danny Roden, vice president for North America marketing for ChevronTexaco. "ChevronTexaco has long focused on providing fuels that minimize deposits on vital engine parts. Not only do gasolines with Techron help keep those engine parts clean, but they also help remove deposits left by gasolines with lower-quality additive packages."

Launching Texaco with Techron in Latin America will raise the bar for high performance gasolines in the region.

"Texaco is an enduring, well-known brand with a leadership position throughout Latin America," said Dale Walsh, ChevronTexaco vice president for Latin America marketing. "We know our customers value high performance and are confident they will welcome Techron's leading-edge technology that helps maintain and protect engine performance while minimizing emissions."

Founded in Beaumont, Texas Beaumont is a city and county seat of Jefferson County, Texas and is within the Beaumont-Port Arthur metropolitan area. As of the 2000 U.S. Census, the city had a population of 113,866. , Texaco has been a legendary brand and local success story in the U.S. South and East since 1911, and has established long standing brand strength in Europe, Latin America, and Western Africa. Since 1936, the Caltex brand has stood for quality and the core value of being respectfully helpful in Asia-Pacific and in Eastern, Central and Southern Africa.

ChevronTexaco Corp. is one of the world's leading energy companies. With more than 47,000 employees, ChevronTexaco subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining, marketing and distributing fuels and other energy products. ChevronTexaco Global Marketing is a division of ChevronTexaco Global Downstream LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of ChevronTexaco Corp. ChevronTexaco is based in San Ramon, Calif. More information on ChevronTexaco is available at chevrontexaco.com

"TECHRON is a registered trademark licensed to Chevron U.S.A. Inc."
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 2, 2005
Words:777
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