Chevron Unveils Techron Launch Plans for Chevron-Supplied Texaco Stations in the United States.SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:
Chevron Global Marketing announced today a new marketing campaign to support the launch of the exclusive additive technology in gasolines at Texaco stations supplied by Chevron in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. this summer. A new "with Techron" insignia, will be part of the campaign that will feature advertising in print, radio and outdoor media outlets to elevate Texaco with Techron's visibility among motorists. The "with Techron" logo featuring an oval shaped identifier and a corner "peelback" design will be placed on pumps and on-site signage. Only Texaco service stations featuring signage and graphics containing the "with Techron" logo will offer gasolines with Techron. The introduction of Techron in U.S. Texaco stations marks the first phase of a global campaign introducing Techron in gasoline to world markets. Texaco stations in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. will also be launching Techron in its gasolines later this summer. "Techron is a proven exclusive additive technology that clearly sets us apart from other premium gasolines in the marketplace," said Shariq Yosufzai, President of Chevron Global Marketing. "Texaco is a legendary brand renowned for its heritage of enduring performance for more than 100 years. By introducing Texaco with Techron, it shows our dedication and commitment to the Texaco brand into its second century." The timing of the Texaco with Techron launch in the U.S. is essential to distinguishing the company in the marketplace over the next year. As a result of Chevron's merger with Texaco in 2001, Chevron and Shell both have rights to use the Texaco brand in the United States until July 1, 2006. Beginning July 1, 2006, Chevron will assume exclusive rights to the Texaco brand in the U.S., and all existing and future Texaco retail brand locations will benefit from the Techron additive. Chevron currently has exclusive rights to the Texaco brand outside of the U.S. "Through our marketing campaign, the world will clearly understand the clear advantages that Texaco with Techron brings over the competition," said Danny Roden, vice president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. marketing. "Our customers will know that when they see the "with Techron" logo at Texaco stations that they are receiving the utmost in quality products and services that are clean, safe, and reliable." Subsequent phased launches of gasolines with Techron in certain markets for the Caltex brand in Asia, Eastern, Central and Southern Africa
The Techron global launch follows the qualification of all Chevron Products Company gasolines as the first in the United States and Canada to be designated as meeting performance criteria set by automakers BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , General Motors, Honda and Toyota for TOP TIER Detergent Gasoline History The U.S. Environmental Protection Agency (EPA) introduced the minimum gasoline detergent standard [1] in 1995 and soon after most gasoline marketers actually reduced the concentration level of detergents in commercial gasoline by nearly 50% because the , and without changing additive formulation. TOP TIER establishes criteria for detergency de·ter·gen·cy n. The power or quality of cleansing. Noun 1. detergency - detergent quality; the quality of having cleansing power detergence usefulness, utility - the quality of being of practical use levels in gasoline significantly higher than those currently set by the Environmental Protection Agency Environmental Protection Agency (EPA), independent agency of the U.S. government, with headquarters in Washington, D.C. It was established in 1970 to reduce and control air and water pollution, noise pollution, and radiation and to ensure the safe handling and (EPA EPA eicosapentaenoic acid. EPA abbr. eicosapentaenoic acid EPA, n.pr See acid, eicosapentaenoic. EPA, n. ). These automobile manufacturers believe that TOP TIER gasolines result in better overall performance. Gasolines with Techron allow consumers to help clean up and keep clean vital engine parts such as intake valves and fuel injectors. Techron does an unsurpassed job in cleaning the engine's intake system while minimizing harmful combustion chamber deposits, which can cause knocking or loss of power during acceleration, and higher emissions. Chevron Corp. is one of the world's leading energy companies. With more than 47,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining, marketing and distributing fuels and other energy products. Chevron Global Marketing is a division of Chevron Global Downstream LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Chevron Corp. Chevron Products Company is a division of Chevron U.S.A. Inc., a subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information on Chevron is available at chevron.com "TECHRON is a registered trademark licensed to Chevron U.S.A. Inc." |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion