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Chevron Reaches Milestone of 2,000 Texaco Stations in United States.


SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- Chevron Global Marketing today announced that it has reached an important milestone of 2,000 branded Texaco stations in more than 20 states in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  since July 2004, when the company began marketing gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by  under the Texaco retail brand. Following the company's 2001 merger with Texaco, Chevron was required to license the Texaco retail brand to Shell in the United States for the marketing and sale of gasoline through June 30, 2006, and it has shared rights to use the Texaco brand in the United States since July 1, 2004. On July 1, 2006, Chevron gained exclusive rights to the Texaco brand in the United States.

Today, only those Texaco stations supplied gasoline by Chevron are allowed to carry the Texaco flag. Customers can be sure they are at a Chevron-supplied Texaco station when they see the "with Techron([R])" identification at the gasoline pumps and point-of-purchase displays. Techron -- the company's patented additive additive

In foods, any of various chemical substances added to produce desirable effects. Additives include such substances as artificial or natural colourings and flavourings; stabilizers, emulsifiers, and thickeners; preservatives and humectants (moisture-retainers); and
 -- helps prevent engine deposit build-up build·up also build-up  
n.
1. The act or process of amassing or increasing: a military buildup; a buildup of tension during the strike.

2.
 and minimize vehicle emissions, and is included in all grades of Texaco gasolines. The Chevron and Texaco credit card is also accepted at all Texaco stations that display the "with Techron" logo.

"Reaching this key milestone is indicative of the great enthusiasm behind the Texaco star," said Shariq Yosufzai, president of Chevron Global Marketing. "The growing momentum for Texaco is a testament to its legendary status as one of the world's most recognized brands, backed by a century of high performance products and services that people trust."

"The Texaco brand has a strong heritage as a trusted brand and provider of quality products, which we are committed to maintaining," said Danny Roden, vice president of Chevron North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Marketing. "We will continue to expand the Texaco-branded retail gasoline stations by working together with our local marketers to search for growth opportunities within our current U.S. marketing areas in the west, Southwest, Gulf Coast and Southeast."

For more than 100 years, Texaco has grown into one of the most iconic i·con·ic  
adj.
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
, trusted and familiar brands in the world. The Texaco brand has maintained its consumer influence in many markets and was ranked as the second most powerful brand behind Chevron in a recent Oil Price Information Service (OPIS OPIS Oil Price Information Service
OPIS Ocean Planning Information System (US NOAA)
OPIS Online Procurement Information System
OPIS Online Planning Information Service
OPIS Optical Path Integration Solutions
) study.

In April 2006, Chevron kicked off a new Texaco global advertising campaign. The theme of the advertisements, "People in the Know Trust Texaco," brings to life what consumers have acknowledged about Texaco all around the world: its strong heritage, a trusted brand and provider of quality products. The new advertisements feature the tagline "Trust Your Car to the Star" and appear on television and in radio, Internet and outdoor media outlets in several markets.

Chevron Corp. is one of the world's leading energy companies. With more than 53,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining, marketing and distributing fuels and other energy products. Chevron Global Marketing is a division of Chevron Global Downstream LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information on Chevron is available at www.chevron.com. TECHRON is a registered trademark licensed to Chevron U.S.A. Inc.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 28, 2006
Words:535
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