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Chevron Launches Texaco Ad Campaign Celebrating People Who Know and Love Their Cars; Launch of ``People in the Know Trust Texaco'' Advertisements Showcase Strong Heritage and Performance of Brand Together with Consumers' Passion for Automobiles.


SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- In anticipation of gaining exclusive rights to the Texaco brand on July 1, Chevron Global Marketing today announced a new Texaco global advertising campaign to celebrate the people who know and love their cars, are driven by performance and trust only one brand of gasoline. The theme of the advertisements, "People in the Know Trust Texaco," brings to life what consumers have acknowledged about Texaco all around the world: its strong heritage, a trusted brand and provider of quality products. The new advertisements, which will feature the new tagline "Trust your car to the star," will appear in television, radio, internet, and outdoor media outlets in 14 markets starting today.

"The latest Texaco ads celebrate the love consumers have for their cars, and the superior power, performance and quality that Texaco has provided motorists for more than 100 years," said Danny Roden, Vice President, Chevron North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Marketing. "Today, we continue to deliver top quality fuel with the unbeatable cleaning power of Texaco with Techron, and look forward to providing our customers with premium products under the Texaco brand for years to come."

Gasolines with Techron allow consumers to help clean up and keep clean vital engine parts such as intake valves and fuel injectors. Techron does an unsurpassed job in cleaning the engine's intake system while minimizing harmful combustion chamber Combustion chamber

The space at the head end of an internal combustion engine cylinder where most of the combustion takes place. See Combustion
 deposits, which can cause knocking or loss of power during acceleration, and higher emissions.

The new Texaco global advertising campaign launches shortly before Chevron assumes exclusive rights to the Texaco brand on July 1, 2006. In connection with its 2001 merger with Texaco, Chevron was required to license the Texaco retail brand to Shell in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  for the marketing and sale of gasoline on an exclusive basis until July 1, 2004. Currently, both Chevron and Shell have rights to use the Texaco brand in the United States.

Chevron Products Company plans to continue growing the brand by attracting marketers to the strong heritage and iconic stature of the Texaco star. The company has expanded the Texaco brand in 14 Southern and Eastern states Eastern States can refer to several locations:
  • New England, United States
  • Eastern states of Australia
 since July 2004, supplying Texaco stations from Texas through Maryland and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . In December 2004, Chevron began marketing the Texaco brand in the following Western states: Washington, Oregon, California, Idaho, Nevada, Utah, Arizona, and New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). .

For more than 100 years, Texaco has grown into one of the most trusted and familiar brands in the world and was ranked as the second most powerful brand behind Chevron in a recent Oil Price Information Service (OPIS OPIS Oil Price Information Service
OPIS Ocean Planning Information System (US NOAA)
OPIS Online Procurement Information System
OPIS Online Planning Information Service
OPIS Optical Path Integration Solutions
) study.

Chevron Corp. is one of the world's leading energy companies. With more than 53,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining, marketing and distributing fuels and other energy products. Chevron Global Marketing is a division of Chevron Global Downstream LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Chevron Corp. Chevron Products Company is a division of Chevron U.S.A. Inc., a subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information on Chevron is available at www.chevron.com.

TECHRON is a registered trademark licensed to Chevron U.S.A. Inc.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 3, 2006
Words:535
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