Printer Friendly
The Free Library
19,573,952 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Chevron Gains Exclusive Rights to Texaco Brand; Only Texaco Stations Supplied by Chevron Will Feature ''with Techron(TM)'' Identification at Gas Pumps and Point-of-Purchase Displays.


SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- Chevron today announced that it is gaining exclusive rights to the Texaco brand for retail locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  on July 1, 2006. Following the company's 2001 merger with Texaco, Chevron was required to license the Texaco retail brand to Shell in the United States for the marketing and sale of gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by  through June 30, 2006. Chevron and Shell have shared rights to use the Texaco brand in the United States since July 1, 2004, when Shell's Texaco brand license became nonexclusive.

Beginning July 1, 2006, only those Texaco stations supplied by Chevron are allowed to carry the Texaco brand. Customers can be sure they are at a Chevron-supplied Texaco station when they see the "with Techron(TM)" identification at the gasoline pumps and point-of-purchase displays. Techron - the company's specially patented additive additive

In foods, any of various chemical substances added to produce desirable effects. Additives include such substances as artificial or natural colourings and flavourings; stabilizers, emulsifiers, and thickeners; preservatives and humectants (moisture-retainers); and
 currently in all Chevron gasolines - helps prevent engine deposit build-up build·up also build-up  
n.
1. The act or process of amassing or increasing: a military buildup; a buildup of tension during the strike.

2.
 and minimize vehicle emissions and will be included in all grades of Texaco gasolines. The Chevron and Texaco credit cards will be accepted at all Texaco stations that display the "with Techron" logo.

In anticipation of gaining Texaco brand exclusivity, Chevron kicked off a new Texaco global advertising campaign in April 2006 to celebrate the people who know and love their cars, are driven by performance, and trust only one brand of gasoline. The theme of the advertisements, "People in the Know Trust Texaco," brings to life what consumers have acknowledged about Texaco all around the world: its strong heritage, a trusted brand and provider of quality products. The new advertisements, which feature the new tagline "Trust Your Car to the Star," are appearing in television, radio, internet, and outdoor media outlets in 14 markets.

"We are committed to the Texaco brand and keeping its history alive by continuing to deliver the superior power, performance and quality that Texaco has provided for motorists for more than 100 years," said Shariq Yosufzai, President, Chevron Global Marketing. "We are excited about the opportunity to continue growing the Texaco brand at stations across the country into the next century."

"We plan to continue growing the brand by attracting marketers to the strong heritage of the Texaco star," said Danny Roden, vice president, Chevron North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Marketing. "We have expanded the Texaco brand to over 1,800 retail sites in more than 20 states since July 2004, and will continue to search for growth opportunities within our current U.S. marketing areas in the West, Southwest, Gulf Coast, and Southeast."

For more than 100 years, Texaco has grown into one of the most iconic i·con·ic  
adj.
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
, trusted and familiar brands in the world. The Texaco brand has maintained its consumer influence in many markets and was ranked as the second most powerful brand behind Chevron in a recent Oil Price Information Service (OPIS OPIS Oil Price Information Service
OPIS Ocean Planning Information System (US NOAA)
OPIS Online Procurement Information System
OPIS Online Planning Information Service
OPIS Optical Path Integration Solutions
) study.

Chevron Corp. is one of the world's leading energy companies. With more than 53,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining refining, any of various processes for separating impurities from crude or semifinished materials. It includes the finer processes of metallurgy, the fractional distillation of petroleum into its commercial products, and the purifying of cane, beet, and maple sugar , marketing and distributing fuels and other energy products. Chevron Global Marketing is a division of Chevron Global Downstream LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information on Chevron is available at www.chevron.com.

TECHRON is a registered trademark licensed to Chevron U.S.A. Inc.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Article Type:Company overview
Date:Jun 30, 2006
Words:554
Previous Article:Two of World's Top 500 Supercomputers Powered by Rackable Systems; Rackable Systems Servers Deployed to Triple Compute Power and Reduce Energy Costs...
Next Article:TeaForHealth's Dr. Lee to Present Scientific Evidence Supporting Green Tea as a Medicinal Beverage Against Human Cancer at UICC World Cancer Congress...
Topics:



Related Articles
OIL GIANTS TALK MERGER; CHEVRON, TEXACO MULL BIG-LEAGUE DEAL.
SENATOR CALLS FOR PROBE OF OIL FIRMS; STATION OWNERS COMPLAIN OF PRICES.
Retirement's not at hand, but gas stations to close.
NIGERIA - Big Gas Projects.
SAUDI ARABIA - The Main Fields Producing Heavier Oils.
SAUDI ARABIA - Motiva Enterprises.
VENEZUELA - The Local Refineries & Marketing Operations.
ANGOLA - Chevron Operations.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles