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Chevrolet Chooses Clear Channel Radio to Drive Accolades for Silverado.


All-New Chevy Silverado to Reach Truck-Buying Markets With Year-Long Traffic Sponsorship and Floating Digital Ad Campaign

Chevrolet Joins Growing List of Auto Advertisers Building Brand Interaction With Clear Channel Radio's Integrated On-Air and Online Assets

DETROIT & SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837.  -- Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, Inc. (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
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Chevrolet and Clear Channel Radio today announced that the General Motors brand has chosen Clear Channel Radio to execute a full-year broadcast and digital media campaign, running now, to extol ex·tol also ex·toll  
tr.v. ex·tolled also ex·tolled, ex·tol·ling also ex·toll·ing, ex·tols also ex·tolls
To praise highly; exalt. See Synonyms at praise.
 the highly acclaimed features of the all-new Chevy Silverado. The campaign is the first to integrate 15-second Clear Channel Radio traffic sponsorships with floating digital ads on the Web sites of radio stations located in key truck-buying markets.

"Both Motor Trend magazine and a 49-member panel of top automotive journalists gave the special-edition Chevy Silverado their '2007 Truck of the Year' distinctions," said Ed Peper, Chevrolet general manager. "We were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the best way to generate sales as a result of rave reviews, and Clear Channel Radio presented us with a strategy to connect with our target audience throughout the entire day -- while they are on the road and on the Internet."

Through the integrated implementation of Clear Channel Radio's on-air and online assets, 15-second radio traffic sponsorships airing in Austin, Dallas, Houston, San Antonio, New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , Memphis, St. Louis, Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850).  and Oklahoma City will direct listeners to the station Web sites of the respective radio stations in these markets. Once there, consumers will see floating images of Chevy Silverado trucks driving across home pages and parking in the leaderboard lead·er·board  
n.
A board that displays the leaders in a competition.


leaderboard
Noun

a board displaying the current scores of the leading competitors, esp in a golf tournament
 sections, which will provide more information on the benefits of the vehicle along with links to www.chevy.com/shop on station sites.

"With a very strong product, a patriotic, American-made message and the opportunity to communicate with truck buyers about the Silverado over the next year, we expect this targeted campaign to be very effective," said Jeff Howard, regional president of Clear Channel Radio Sales. "The integrated approach will also demonstrate the brand-building power of our multiplatform medium."

About Chevrolet/GM

Chevrolet is America's No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM AM/FM Amplitude Modulation / Frequency Modulation
AM/FM Auto-Mapping/Facilities Management
 stations, HD digital radio channels, on the Internet, via iPods, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 20, 2007
Words:517
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