Chevrolet's youth pitch.

YOUNG drivers taking their first step up into a new car are being targeted by Chevrolet with a tempting new offer.

The firm is offering the Aveo 1.2S three-door model with a styling pack, metallic paint and one year's fully comprehensive insurance for only pounds 500 more than the normal list price. Chevrolet reckons that for pounds 8,995 on the road, the Aveo is the ideal car for recent graduates or younger workers, who would otherwise pay more than the option price for their insurance alone.