Cheviot Bridge Acquires Long Flat Brand from Tyrell's; Ray King joining Cheviot Bridge Board.Business Editors MELBOURNE, Australia--(BUSINESS WIRE)--May 12, 2003 Cheviot Bridge has acquired the well-known Long Flat brand from Tyrell's Vineyards, the two wine companies have announced. Terms were not disclosed. Cheviot Bridge, based in Melbourne, acquired the brand name and all inventory of Long Flat for global sales and distribution. Included is licensing to use the Tyrell's name for 14 months in Australia and three months in export markets. Bruce Tyrell said the sale would allow Tyrell's, the historic Hunter Valley Hunter Valley, region of New South Wales, SE Australia. The Hunter River and its tributaries occupy this valley S of the Mt. Royal Range. The land in the upper valley is used for livestock grazing, dairying and agriculture. producer, to add vineyard holdings and focus on other brands. He said Tyrell's would work closely with Cheviot Bridge to assure a smooth transition. Founded in 2001, the privately held Cheviot Bridge wine company was started by vineyard owners and a group of former Mildara Blass executives and is focused on building strong brands with high quality wines. Ray King to join board It was also announced that former Mildara Blass CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ray King would become chairman of Cheviot Bridge. King joins Managing Director Maurice Dean, Export Director Peter Perrin and Marketing Director Hugh Cuthbertson, all former Mildara Blass executives. "Long Flat adds a globally-regarded Australian brand to the portfolio and helps build added recognition in the trade," said King. He added that Cheviot Bridge would continue to explore potential additional brands. New Director of Sales for United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Cheviot Bridge also announced that Jonathan Spadaro, a former senior sales executive with Southcorp, had been named Director of Sales for the United States. He succeeded Tom Minnerick, who left the company to join a new wine distributorship in Chicago, his home. Spadaro previously oversaw o·ver·saw v. Past tense of oversee. sales of Southcorp wines, including Lindemans and Penfolds, for 10 years in the Northeast including New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. and the New York Metro For the region, see . Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies. areas. Previously he was a regional sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for Stimson Lane. In the United States, Cheviot Bridge Wines, Inc. is headquartered at 2310 S. Miami Blvd. #142, Durham, NC 27703, 919/572-5567. Tamra Ellis is Director of Operations. |
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