Chesapeake Corporation's UK Specialty Packaging Business Offering New 3-D Printing Technology.Business Editors RICHMOND, Va.--(BUSINESS WIRE)--July 25, 2000 Field Group plc, a subsidiary of Chesapeake Corporation based in Amersham, United Kingdom, will be completing its first order for 3-D lenticular lenticular /len·tic·u·lar/ (len-tik´u-ler) 1. pertaining to or shaped like a lens. 2. pertaining to the lens of the eye. 3. pertaining to the lenticular nucleus. imaging applied on product packaging in mid-August. The order came from Cereal Partners, a Nestle/General Mills subsidiary. Field Group is one of three companies in the world at the forefront of lenticular imaging, which lends a three-dimensional look to two-dimensional images to create a visual impression of movement and depth. Field Group's Thatcham, United Kingdom, facility developed the lenticular printing technology. Gary Howe This article is about the British comedy writer. For the photojournalist, see Gary L. Howe. Gary Howe is a British comedy writer and performer, most noted for working in the sketch show Smack the Pony and the sitcom Green Wing. , product development manager, said, " Many leading brands in market sectors ranging from drinks to toys to cosmetics have expressed interest in this new printing capability. What is attracting so much interest is that 3-D images on a package can market products in a new, innovative way." Since lenticular printing can lend 3-dimensional animation to corporate logos, symbols and other marks, Howe predicts Field Group's new printing capability may be used to ensure product security, which is particularly important for global brands. "Because lenticular imaging cannot be copied by scanning, its application to various products and product packaging can significantly help prevent the sale of counterfeit goods. Counterfeiting products results in the loss of approximately $3 billion annually. If we can protect a brand from counterfeiting, and thus save a percentage of this loss to the brand, the cost of lenticular printing becomes self-financing." Field Group, one of Europe's leading packaging manufacturers, is part of Chesapeake Corporation's European Specialty Packaging business. Field supplies cartons, leaflets and labels from 34 manufacturing facilities in Europe. Chesapeake Corporation, headquartered in Richmond, Va., is a global leader in specialty packaging and merchandising services. Chesapeake is the largest North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. producer of temporary and permanent point-of-purchase displays, the leading European folding carton The folding carton created the packaging industry as it is known today, beginning in the late 19th century. Basically, a folding carton is made of paperboard, and is cut, folded, laminated and printed for transport to manufacturers. , leaflet and label supplier, a leader in plastics packaging for niche markets, and a local leader in specific U.S. markets for customized, corrugated cor·ru·gate v. cor·ru·gat·ed, cor·ru·gat·ing, cor·ru·gates v.tr. To shape into folds or parallel and alternating ridges and grooves. v.intr. packaging. Chesapeake has over 70 locations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Africa and Asia. Chesapeake's net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight in 1999 were $1.2 billion. Chesapeake's Website is www.cskcorp.com . |
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