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Chesapeake Bay Foundation Wins Standard of Excellence WebAward; Convio-Powered Site Uses Online Tools to Achieve Impact in Environmental Advocacy.


AUSTIN, Texas -- The Chesapeake Bay Foundation The Chesapeake Bay Foundation
The Chesapeake Bay Foundation (CBF), the United States' largest regional conservation organization, is dedicated to the restoration and protection of the Chesapeake Bay and its tributary rivers.
 (CBF CBF Chesapeake Bay Foundation
CBF Cerebral Blood Flow
CBF Cooperative Baptist Fellowship
CBF Confederação Brasileira de Futebol
CBF Core Binding Factor
CBF Chicagoland Bicycle Federation
CBF Coronary Blood Flow
CBF cubic feet
) -- the largest conservation organization dedicated solely to saving the Chesapeake Bay watershed -- has won a 2004 Standard of Excellence WebAward for its Convio-powered Web site -- www.cbf.org.

The Standard of Excellence Award, sponsored by the Web Marketing Association, recognizes "the standard of excellence for which all corporate web sites should strive." The Chesapeake Bay Foundation was entered in the nonprofit category.

Convio provides market-leading software and services that help nonprofits use the Internet for developing strong constituent relationships to drive fundraising, marketing, advocacy and other forms of support. CBF works to heighten sensitivity, increase knowledge and empower citizens to take positive action to protect and restore the Chesapeake Bay. Goals include reducing pollution, improving fisheries, and protecting and restoring the bay's natural resources.

CBF's Convio-powered Web site and email system have helped the organization advance its mission by communicating more frequently with and mobilizing a larger constituency. Using Convio's online tools, in 21 months, CBF's email address file grew 116 percent. In less than two years, CBF generated 8,493 responses to online surveys and prompted activists to send 9,757 messages to decision-makers in response to online action alerts. In 2003, online donations grew 315 percent compared with 2002; the average online gift increased from $54 in 2002 to $85 in 2003.

"We're always pleased when a client uses Convio tools to achieve great results and is recognized in the industry," said Gene Austin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Convio, Inc. "Chesapeake Bay Foundation is a great example of a nonprofit using today's advanced online tools to mobilize constituents and further its advocacy agenda. We are thrilled that the organization has won this award."

About The Chesapeake Bay Foundation

The Chesapeake Bay Foundation (CBF) is the largest conservation organization dedicated solely to saving the Chesapeake Bay watershed. CBF's motto, Save the Bay, defines the organization's mission and commitment to reducing pollution, improving fisheries and protecting and restoring natural resources such as wetlands, forests and underwater grasses. CBF is headquartered in Annapolis, MD, and has state offices in Maryland, Virginia and Pennsylvania. The organization also operates 15 environmental education programs.

About Convio, Inc.

Convio is the leading provider of software and services that help nonprofit organizations and higher education institutions use the Internet to build strong constituent relationships to drive support and participation. Convio has online solutions for fundraising and membership, advocacy, special events, volunteer fundraising, Web site management and email communications. All solutions include the Constituent360(TM) platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. This gives organizations a unified view of constituent interests and motivations -- key for personalized and targeted outreach and communications. Convio also provides services and consulting to help organizations achieve success online.

In addition to the Chesapeake Bay Foundation, Convio's clients include the American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Brady Campaign United with the Million Mom March The Million Mom March had its roots in August 1999, when Donna Dees-Thomases, a New Jersey mom with a public relations background and political connections, was horrified that a gunman shot at children in Granada Hills, California. , Carnegie Museums of Pittsburgh
''This article is about an organization that operates museums. For the foundation which supports scientific research, refer to the Carnegie Institution of Washington. For the center of higher learning which is now a part of Carnegie Mellon University, refer to Carnegie Institute
, Chicago Public Radio Chicago Public Radio (CPR) is a noncommercial, public radio station broadcasting from Chicago, Illinois. Financed primarily by listener contributions, Chicago Public Radio is affiliated with both National Public Radio and Public Radio International. , Easter Seals, Farm Aid, Georgetown University, KCET KCET Konami Computer Entertainment Tokyo (Japan)
KCET Kamaraj College of Engineering and Technology
 Community Television of Southern California, Mothers Against Drunk Driving Mothers Against Drunk Driving (MADD) is a nonprofit organization with more than 600 chapters nationwide. MADD seeks to find effective solutions to the problems of drunk driving and underage drinking, while also supporting those persons whose relatives and friends have been killed by drunk , National Trust For Historic Preservation, Susan G. Komen Breast Cancer Foundation and the Y-ME National Breast Cancer Organization. For more information, please visit www.convio.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 21, 2004
Words:541
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