Cherokee announces master licensing agreement with Mondragon International in the Philippines; company continues to add domestic licensees.VAN NUYS, Calif.--(BUSINESS WIRE)--Dec. 6, 1995--Cherokee Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CHKE) Wednesday announced that it has signed a master licensing agreement for the Philippines with Mondragon International, a 25-year-old, publicly traded, Philippines-based company with interests in retailing, resort development, wholesale manufacturing and product distribution. Mondragon International also owns the licensing rights in the Philippines for Nike-brand apparel and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . cartoon characters (Loony Tunes, Animaniacs, Tiny Toons). The negotiations were concluded between Ruth Eng, director, international licensing (Asian Territories), and Dolce dol·ce Music adv. & adj. In a gentle and sweet manner. Used chiefly as a direction. [From Italian, sweet, from Latin dulcis.] Adv. 1. Saguisag, senior vice president of Mondragon International. ``We had been searching for a strong American heritage American Heritage can refer to:
Barry Forman, vice president of marketing for domestic and international licensing at Cherokee, stated that the continuing growth of the Cherokee brand internationally has included a successful master licensing agreement with Suzuya Co. Ltd. in Japan. ``Our licensing expansion overseas is a natural byproduct by·prod·uct or by-prod·uct n. 1. Something produced in the making of something else. 2. A secondary result; a side effect. Noun 1. of the 25 years of success that Cherokee-brand apparel has enjoyed in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ,'' said Forman. ``The success of Cherokee's domestic retail licensing strategy, now focused on building significant franchise businesses, is evidenced by the company's recent deals with Target, Bealls, Mervyn's, Modern Woman/Women's World, J. Byron and Pamida.'' Patricia Warren, Cherokee's president, said: ``The November 1995 Fairchild Publication Survey ranked Cherokee sixth of the top 10 sportswear brands and 58th in the top 100 brands overall. Cherokee is now authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: to sell in 1,400 locations. We believe Cherokee will move even higher in the top-10 rating and up to the top 30 in the overall top-100-brand survey. ``This goal is based upon upcoming retail and wholesale agreements and our plan to lateralize lat·er·al·i·za·tion n. Localization of a function, such as speech, to the right or left side of the brain. lat the brand across many categories, including women's, men's and children's apparel, footwear, accessories, cosmetics, home textiles and recreation.'' Cherokee, based in Van Nuys, is a marketer and licensor of the Cherokee-brand products. The company is pursuing retail direct licensing agreements with major retailers in addition to exclusive as well as nonexclusive wholesale and retail licensing operations in the United States and abroad. For more information on Cherokee via facsimile at no cost, simply call 800/PRO-INFO and dial client code 058. CONTACT: Cherokee Inc., Van Nuys Carol Gratzke, 818/908-9868 or The Financial Relations Board Inc. Daniel Saks or Fiona Ross, 310/442-0599 (general info) Suzy Lynde, 312/266-7800 (analysts) |
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