Cherokee International Signs New Age / Kruvand Rep Firm.

TUSTIN, Calif. -- Cherokee International (Nasdaq:CHRK), a leading manufacturer of power supplies, today announced a new representative agreement with New Age / Kruvand of Atlanta, Georgia. New Age / Kruvand will be responsible for selling Cherokee International's power supplies and power consulting services in the southeastern territory of the United States.

"We are pleased to add New Age / Kruvand as the new representative firm of our power supply products in the southeastern region," said Howard Ribaudo, vice president of sales for Cherokee International. "New Age / Kruvand has been an expert in this area for over a decade and will enhance our ability to reach design engineers at the front end of new programs."

"Coming on board with Cherokee International is a perfect fit for our business," said Bill Fincher, general manager for New Age / Kruvand. "We expect to show our agility in supporting customers and their individual needs in engineering design, products, and project engineering execution."

In a swift move to pick the cream-of-the-crop Artesyn Technologies power supply representatives who were let go during Astec's purchase of Artesyn, Cherokee International has chosen New Age / Kruvand to join its team. New Age / Kruvand brings with it years of experience in the power supply industry and many other synergies for Cherokee International.

About Cherokee International

Cherokee International designs, manufactures and markets high-reliability custom and standard switch-mode power supplies for datacom, telecom, medical and process-control applications. With advanced manufacturing facilities and engineering expertise located worldwide, Cherokee applies a customer-focused approach to provide high-reliability power products to manufacturers, reducing time to market. As the leading provider of custom-designed power sources, Cherokee also delivers a complete range of standard and modified-standard AC/DC power supplies, AC/DC rectifiers and power shelves, and DC/DC converters. Cherokee International headquarters are at 2841 Dow Ave, Tustin, California 92780 and can be reached at [phone]. European operations are at Boulevard de l'Europe 131, 1301 Wavre, Belgium and can be reached at [phone]. Cherokee International (China) Power Supply Ltd. is located at 1353 Chenqiao Road, Shanghia Sengpu Industrial Park Shanghai, 201401 China and can be reached at 021 6710 8910. Additional information about the company and its products is available at http://www.cherokeepwr.com.