Cherokee International Expands Coverage with Canadian Rep Firm Electro Source.

TUSTIN, Calif. -- Cherokee International (NASDAQ:CHRK), a leading manufacturer of power supplies, today announced a new representative agreement with Electro Source of Canada. As a full-service representative and distributor firm, Electro Source will be responsible for selling Cherokee International power supplies and power consulting services into the Canadian territories. This agreement marks the first time Cherokee International has engaged a representative firm for the Canadian market.

"Electro Source has the in-depth infrastructure needed to effectively cover all of Canada and manage the diversity of that particular market - its customers, geographies, cultures, and languages," said Howard Ribaudo, vice president of sales for Cherokee International. "We are pleased to have them on board and look forward to a mutually thriving business relationship."

"We are excited to begin working with Cherokee International and plan to exhibit our expertise in maneuvering through the complex Canadian market immediately," said Sherman Cunningham, president of Electro Source. "With our many years experience in this market, there is good synergy between our two companies as we complement Cherokee International's OEM sales strategy for North America."

In a swift move to pick the cream-of-the-crop Artesyn Technologies power supply representatives who were let go during Astec's purchase of Artesyn, Cherokee International has chosen Electro Source to join its team. Electro Source brings with it years of experience in the power supply industry, an in-depth and robust infrastructure consisting of inside and outside sales representation, a cross-territory and bilingual representation, and many other synergies for Cherokee International.

About Cherokee International

Cherokee International designs, manufactures and markets high-reliability custom and standard switch-mode power supplies for datacom, telecom, medical and process-control applications. With advanced manufacturing facilities and engineering expertise located worldwide, Cherokee applies a customer-focused approach to provide high-reliability power products to manufacturers, reducing time to market. As the leading provider of custom-designed power sources, Cherokee also delivers a complete range of standard and modified-standard AC/DC power supplies, AC/DC rectifiers and power shelves, and DC/DC converters. Cherokee International headquarters are at 2841 Dow Ave, Tustin, California 92780 and can be reached at [phone]. European operations are at Boulevard de l'Europe 131, 1301 Wavre, Belgium and can be reached at [phone]. Cherokee International (China) Power Supply Ltd. is located at 1353 Chenqiao Road, Shanghia Sengpu Industrial Park Shanghai, 201401 China and can be reached at 021 6710 8910. Additional information about the company and its products is available at http://www.cherokeepwr.com.