Cherokee International Brings TSI On Board.

TUSTIN, Calif. -- Cherokee International (NASDAQ:CHRK), a leading manufacturer of power supplies, today announced a new representative agreement with TSI of Marlton, New Jersey. TSI will be responsible for selling Cherokee International's power supplies and power consulting services in the mid-Atlantic territory of the United States.

"We were looking for a new representative firm in the mid-Atlantic region and have found excellent representation with TSI," said Howard Ribaudo, vice president of sales for Cherokee International. "TSI brings with it a long track record of achievement in selling electronics to design engineers. We welcome them to the Cherokee International team."

"Our business has been thriving for over six decades, and we welcome the opportunity to put our experience to good use in representing Cherokee International's offering," said Bob Albert, president of TSI. "Working with over 2,000 customers over the years, we know how to engage design engineers and OEMs for power supply wins, and look forward to an excellent future with Cherokee International."

In a swift move to pick the cream-of-the-crop Artesyn Technologies power supply representatives who were let go during Astec's purchase of Artesyn, Cherokee International has chosen TSI to join its team. TSI brings with it years of experience in the power supply industry and many other synergies for Cherokee International.

About Cherokee International

Cherokee International designs, manufactures and markets high-reliability custom and standard switch-mode power supplies for datacom, telecom, medical and process-control applications. With advanced manufacturing facilities and engineering expertise located worldwide, Cherokee applies a customer-focused approach to provide high-reliability power products to manufacturers, reducing time to market. As the leading provider of custom-designed power sources, Cherokee also delivers a complete range of standard and modified-standard AC/DC power supplies, AC/DC rectifiers and power shelves, and DC/DC converters. Cherokee International headquarters are at 2841 Dow Ave, Tustin, California 92780 and can be reached at [phone]. European operations are at Boulevard de l'Europe 131, 1301 Wavre, Belgium and can be reached at [phone]. Cherokee International (China) Power Supply Ltd. is located at 1353 Chenqiao Road, Shanghia Sengpu Industrial Park Shanghai, 201401 China and can be reached at 021 6710 8910. Additional information about the company and its products is available at http://www.cherokeepwr.com.