Cherokee Inc. Announces Ramp Up in Executive Ranks.Business Editors VAN NUYS, Calif.--(BUSINESS WIRE)--Aug. 8, 2000 Cherokee Inc. (Nasdaq:CHKE) today announced the addition of two key executives to further enhance, diversify diversify To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries. , and expand on its already successful business model of maximizing brand equity through its engineering of retail-direct initiatives and other strategic business opportunities. "We have assembled a dynamic team for Cherokee Inc. to become one of the largest managers and purveyors of brands on a global basis," said Howard Siegel, President. "The Cherokee licensing template has become a key factor in changing the retail landscape of America and our track record and business model is unparalleled," Siegel continued. "We are constantly reviewing other brands for their market potential and are now positioned to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. those opportunities as they present themselves via purchase, revenue-sharing or representation agreements." Nina Leong, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Brand Development: Most recently, Leong served as Executive Vice President at Ocean Pacific Apparel Corp. ("Op"), where she ran brand development and licensing for Op. Prior to Op, Leong spent ten years at the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company in Consumer Products Licensing as Vice President of Retail Development and oversaw o·ver·saw v. Past tense of oversee. licensing and retail initiatives. She joins Cherokee with fourteen years of retail and licensing experience and has strong relationships with retailers as well as manufacturers globally. Larry Sass, VP Business Development: Larry is a familiar name in the apparel and home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. industries, having worked for more than 12 years on all sides of the apparel business for Guess? and its licensees, and also launched its Home Collection. He has been responsible for managing national and international sales, new business development, merchandising, marketing, retail and licensing for multi-million-dollar divisions. Cherokee Inc., based in Van Nuys, Calif., is a global licensor, marketer and manager of a variety of brands it owns or represents and is continuing its negotiations for domestic and international licensing contracts covering multiple categories of merchandise. Cherokee currently has licensing agreements in many categories, including family apparel, fashion accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. , as well as luggage, cosmetics and footwear. |
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