Cherise McVicar promoted to vice president, national promotions, for Buena Vista Pictures Marketing.BURBANK, Calif.--(BUSINESS WIRE)--Nov. 13, 1996--Cherise McVicar has been promoted to the position of vice president, national promotions, for Buena Vista Pictures Marketing Buena Vista Pictures Marketing is the marketing arm of Disney Studios, a unit of media giant ABC-Disney. Buena Vista Pictures Marketing markets the theatrical release of all the films produced by Disney Studios. , it was announced Wednesday by Brett Dicker dick·er intr.v. dick·ered, dick·er·ing, dick·ers To bargain; barter. n. The act or process of bargaining. , senior vice president, national promotions/ field operations. In her new role, McVicar will be responsible for overseeing all aspects of the development and execution of national promotions that support the entire slate of motion pictures released under the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney , Touchstone and Hollywood Pictures banners. Additionally, she will be in charge of managing the day-to-day operations of the promotions staff. Commenting on the announcement, Dicker said: ``Cherise has played an important role in the area of national promotions over the past five years and has contributed to several of the industry's largest and most successful campaigns. ``She has developed terrific relationships with a wide range of corporate partners, including Chrysler, Coca-Cola Foods, Dr. Pepper, Frito-Lay, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , General Motors, Kodak, Burger King, McDonald's, Nestle, Payless ShoeSource Payless ShoeSource is a discount footwear retailer that was founded in 1956 in Topeka, Kansas. Shaol Pozez and his cousin Louis Pozez founded and operated Payless Shoes. In 1961, it became a public company as Volume Shoe Corporation. and Quaker, among others, and has proven herself to be an extremely skilled negotiator. ``Her enthusiasm, creativity and expertise continue to be important assets to the Motion Picture Group's promotional efforts.'' McVicar began her association with Disney in 1989, when she was named manager of marketing administration for Buena Vista Pictures Marketing. Two years later, she segued into national promotions, and she has contributed to campaigns for such films as ``The Lion King,'' ``Pocahontas,'' ``Toy Story,'' ``The Hunchback hunchback, abnormal outward curvature of the spine in the thoracic region. It is also known as kyphosis and humpback, and in its severe form a noticeable hump is evident on the back. of Notre Dame'' and the upcoming live-action version of ``101 Dalmatians.'' Prior to joining Disney, McVicar worked at Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., where she was involved in television publicity and prime-time series development. A native of Portland, Ore., she graduated from Pepperdine University, where she received a degree in communications. CONTACT: Buena Vista Pictures Marketing, Burbank Terry Curtin, 818/560-7570 |
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