Cher Selects Margo Chase to Create Identity for Farewell Tour; Multi-dimensional performer again teams-up with influential designer to create logo and program design.Business/Entertainment Editors LOS ANGELES--(BUSINESS WIRE)--Aug. 28, 2002 Cher, the quintessential quin·tes·sen·tial adj. Of, relating to, or having the nature of a quintessence; being the most typical: "Liszt was the quintessential romantic" Musical Heritage Review. pop diva, is on the road for the last time with "Living Proof/The Farewell Tour 2002." As she did in 1990 for her "Love Hurts" identity, she tapped Margo Chase Margo Chase is an American graphic designer. Originally a biology major with intentions of becoming a veterinarian, Chase fell in love with design when she took a course on a whim. , award-winning Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. designer, to create a custom tour logo and design the photographic tour book. "The logo we created for Cher's tour is in the form of a cross with wings, constructed with the letters in her name. The wings symbolize the enduring spirit of Cher's music, while the cross refers to the religious symbols used in the stage production," noted Chase, Founder and Creative Director at Chase Design Group. "The cross also nods to the gothic, Cher's most recognizable style." The tour book captures the range of Cher's style. The front cover features an image of Cher that is soft and feminine with platinum blond platinum blond n. 1. A very light silver-blond hair color, especially when artificially produced. 2. A person having hair of this color. Noun 1. hair on a pale blue Adj. 1. pale blue - of a light shade of blue light-blue chromatic - being or having or characterized by hue background. The back cover features a provocative Cher with green eyes against a red-hot background. "These are the angel and devil Chers," explains Chase. "Cher's career began in 1967 and has endured for nearly 40 years. In that time she has had countless styles and been photographed thousands of times. We tried to capture that range." The book is divided into two parts, the first being current photos and the second featuring photos from each decade of her career. Each decade features a key art illustration of Cher in the style of the period to further emphasize the longevity of her popularity. "An artist like Cher has very particular ideas about her image. It is always an exciting challenge for us to work with her to create her concepts graphically," concluded Chase. About Chase Design Group Margo Chase founded the Chase Design Group fifteen years ago. Noted for designing hundreds of custom fonts and identities for such clients as Madonna, Prince and "Buffy the Vampire vampire, in folklore, animated corpse that sucks the blood of humans. Belief in vampires has existed from the earliest times and has given rise to an amalgam of legends and superstitions. Slayer," the company is now equally well-known for corporate identities, packaging and product design, motion graphics, advertising and interior design. Widely recognized as a rare creative talent and recipient of countless awards and accolades, Margo Chase was originally trained to be a veterinarian veterinarian /vet·er·i·nar·i·an/ (vet?er-i-nar´e-an) a person trained and authorized to practice veterinary medicine and surgery; a doctor of veterinary medicine. vet·er·i·nar·i·an n. . For more information, visit http://www.chasedesigngroup.com. jpegs available |
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