ChemTrak to Offer Home Tests Via the Internet; Also Expands Parent's Alert Distribution Networks.SUNNYVALE, Calif.--(BUSINESS WIRE)--Sept. 3, 1998--ChemTrak Inc. (resumed trading Thursday as CMTR CMTR Certified Material Test Report CMTR Combined Marginal Tax Rate on the OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. ) Thursday announced the launch of a new online commerce service via the company's Web site: www.chemtrak.com. This service extends distribution of ChemTrak's three over-the- counter products to all consumers with access to the World Wide Web. The company's over-the-counter products -- the CholesTrak Home Cholesterol Test Cholesterol Test Definition The cholesterol test is a quantitative analysis of the cholesterol levels in a sample of the patient's blood. Total serum cholesterol (TC) is the measurement routinely taken. , the Parent's Alert Home Drug Test Service, and the ColoCARE Home Test to Detect the Early Warning Signs of Colorectal co·lo·rec·tal adj. Relating to the colon and the rectum, or to the entire large bowel. colorectal pertaining to or of the nature of the colon and the rectum. Disease -- are already distributed nationwide through drug chains, independent pharmacies An independent pharmacy is a retail pharmacy that is not directly affiliated with any chain pharmacy, such as CVS/pharmacy, Walgreens or Eckerd. However, owners of independent pharmacies will often form alliances with other independents and use their power in numbers to bargain for and mass merchandisers. "At ChemTrak, our goal is to make at-home health testing easy and accessible to the consumer. Allowing consumers to order our products directly online enhances our ability to meet consumer demand. Our products are available at more than 20,000 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → nationwide," said Edward F. Covell, president and chief executive officer of ChemTrak. "With the addition of online commerce to our Web site, any consumer with Internet access See how to access the Internet. can now have our products delivered to their door. Not only is this more convenient, but it also enables consumers to discreetly order tests like the Parent's Alert Home Drug Test Service." ChemTrak's recently updated Web site, www.chemtrak.com, has already received more than 10,000 visitors and contains current information about the company and its products. The site offers a state-of-the-art secure server to protect consumer privacy and prevent fraud. ChemTrak's new site will also be linked to sites operated by ChemTrak's partners and customers. "This month is National Cholesterol Education Month, and we have partnered with the Quaker Oats Co. and Thirdage.com to promote the heart-healthy properties of eating oatmeal via the `Smart Heart Cholesterol Challenge,'" said Covell. "During the `challenge,' consumers measure their cholesterol with CholesTrak to determine their starting cholesterol level, eat Quaker Oatmeal for 30 days and then measure their cholesterol again (using CholesTrak) to track the decrease in total cholesterol levels. "We are proud CholesTrak was chosen by Quaker Oats to assist with the challenge, and believe this promotion will really boost consumer awareness of our product," he continued. ChemTrak's site will also be promoted via banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. on popular sites such as Yahoo!, with key links to sites including the American Heart Association American Heart Association (AHA), n.pr a national voluntary health agency that has the goal of increasing public and medical awareness of cardiovascular diseases and stroke, and thereby reducing the number of associated deaths and disabilities. and other health-related sites. Also Thursday, the company announced that its Parent's Alert Home Drug Test Service is now being stocked in the 351 Longs Drug Stores, and will be distributed by Bergen Brunswig Corp., a Fortune 200 company with annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. revenues of approximately $14 billion, which is one of the nation's leading supply-channel management companies. ChemTrak, which Thursday resumed trading under the symbol CMTR, has a range of products for home use that are available at all major- chain drug and mass-merchant outlets. ChemTrak's most recent addition to its over-the-counter line is the Parent's Alert Home Drug Test Service, a counselor-supported, home drug test service committed to helping parents prevent and eliminate drug use by their children. The CholesTrak Home Cholesterol Test and the ColoCARE Home Test to Detect the Early Warning Signs of Colorectal Disease are both designed to help consumers take a more active role in their personal health care. Located in Sunnyvale, ChemTrak is a medical-diagnostics company offering reliable and easy-to-use medical testing systems for in-home use and use in doctors' offices. ChemTrak medical tests are designed to screen and diagnose diagnose /di·ag·nose/ (di´ag-nos) to identify or recognize a disease. di·ag·nose v. 1. To distinguish or identify a disease by diagnosis. 2. health conditions with accuracy comparable to that of laboratory tests. The statements in this release regarding products and revenues are forward-looking and subject to risk and uncertainty, and future results could differ materially from past performance. For a detailed discussion of factors that may affect the company's operating results, interested parties should review the company's Securities and Exchange Commission reports, including the ChemTrak Inc. Form 10-Q Form 10-Q See 10-Q. for the quarter ended June 30, 1998, as well as the annual report on 10-K for the year ended Dec. 31, 1997, filed with the SEC.
CONTACT: ChemTrak Inc., Sunnyvale
Donald V. Fluken, 408/773-8156
or
Self & Associates, Calabasas, Calif.
Trudy M. Self, 818/880-5437
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