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Chelsea Interactive Selects PeopleSupport For Customer Care Solutions on New E-Commerce Platform.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--July 20, 2000

Live Help Offered on Top Brand Online Stores Including

Elisabeth by Liz Claiborne, Cole Haan and Maidenform

PeopleSupport(R) Inc., the leading provider of unified Internet customer care and customer intelligence, today announced details of its plans to host live text chat, e-mail response and voice communications for Chelsea Interactive (www.chelseai.com), a highly-scalable e-commerce platform for top brands including Elisabeth by Liz Claiborne, Cole Haan and Maidenform.

Chelsea Interactive's technology platform enables brands to create customized storefronts in an effort to maximize consumer sales over the Internet. PeopleSupport's customer care representatives (eReps(TM)) will further enhance the online shopping experience for high-end consumers through personalized multi-channel customer service interaction. PeopleSupport's eReps serving Chelsea Interactive apparel clients are fashion-savvy individuals who are continually educated about each apparel line they support. Designers from Liz Claiborne and other brands work closely with PeopleSupport to create an eRep training curriculum. In order to further enrich the virtual shopping experience, each label will provide complete clothing lines that eReps will use to help them describe shades of color and fabric textures.

"PeopleSupport helps Chelsea Interactive serve the world's top brands," said Steven Grasso, Vice President, Business Development of Chelsea Interactive. "These brands' online businesses require the premium customer service that PeopleSupport delivers, including excellent response times, real-time text chat, the ability to push pages to shoppers' desktops, and seamless integration into complex e-commerce Web sites. Chelsea Interactive understands that if an e-commerce business doesn't please its customers quickly and completely, they may never return for a second chance. PeopleSupport is one of the many reasons that Chelsea Interactive's comprehensive e-commerce platform will be successful."

"Chelsea Interactive has developed an incredible network of high-end consumer stores that will help drive growth in the projected $142 billion online retailing industry," said Lance Rosenzweig, PeopleSupport's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "PeopleSupport's customer care platform is an ideal solution for brands that are dedicated to extending the traditions of personable and attentive off-line customer service to the online shopper."

About Chelsea GCA GCA, ground-controlled approach: see instrument-landing system.  Realty, Inc.

Chelsea GCA Realty Inc. (NYSE NYSE

See: New York Stock Exchange
:CCG CCG Chicago
CCG Collectible Card Game
CCG Canadian Coast Guard
CCG Country Commercial Guide
CCG Children's Cancer Group
CCG Commission Canadienne des Grains (Canadian Grain Commission) 
) develops, leases, manages and owns upscale and fashion-oriented manufacturers' outlet centers. The company has an interest in and manages 21 properties -- containing 6.0 million square feet of leasable area in 12 states and Japan. Chelsea GCA's centers are located primarily in major metropolitan markets or near major tourist destinations, including New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Los Angeles, Tokyo, San Francisco, Atlanta, Boston, Orlando, Napa Valley, Palm Springs, Honolulu and Washington, D.C. During 1999, Chelsea GCA's portfolio generated average tenant sales of $377 per square foot, among the highest in retail real estate. For more information, visit www.chelseagca.com.

About PeopleSupport -- "Powering e-Customer Care"(R)

PeopleSupport is the leading unified Internet customer care service provider. The company's comprehensive suite of customized services includes live text chat, personalized e-mail reply, telephone services, and interactive self-help. PeopleSupport provides e-businesses with a flexible range of support options including complete outsourcing, software and infrastructure hosting, customer care consulting, and training. PeopleSupport's clients include Fortune 500 companies and leading e-commerce businesses such as MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 (NYSE:MGM), Time-Warner (NYSE:TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ), GE Card Services, BrandsForLess.com, Toyota Motor Sales U.S.A., CarParts.com, and Tavolo. PeopleSupport has received approximately $75 million of venture financing from Accel Partners, Benchmark Capital, Cambridge Technology Partners (Nasdaq:CATP CATP Cambridge Technologies (stock symbol)
CATP Coverage Acceptance Test Plan
CATP Committee of Adaptation to Technical Process
), Camelot Ventures, CDB CDB Common Database
CDB Caribbean Development Bank
CDB Convention sur la Diversité Biologique (Convention on Biological Diversity)
CDB China Development Bank (Beijing, China)
CDB Capital Development Board
 Web Tech, Extraprise, Hewlett-Packard Company (NYSE:HWP HWP Height (and) Weight Proportionate
HWP Half-Wave Plate
HWP Highway Patrol
HWP Height Weight Proportional
HWP Hewlett-Packard Corporation (stock symbol)
HWP Hydrolyzed Whey Peptides
), Idealab Capital Partners, iXL Ventures, Meritech Capital Partners, Octane Capital Management, Siebel Systems Inc. (Nasdaq:SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ), Tarrant Venture Partners, TMCT TMCT Trailer Mounted Communications Tower  Ventures and Viant Corporation (Nasdaq:VIAN). For more information, visit http://www.PeopleSupport.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 20, 2000
Words:600
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