ChefEasy.com Introduces the Internet's First Video-on-Demand Weekly Cooking Show.

Business Editors

BIRMINGHAM, Ala.--(BUSINESS WIRE)--June 19, 2000

www.ChefEasy.com has taken TV food preparation shows to the next level by introducing the Internet's first video-on-demand weekly cooking show.

Each week, via streaming video, ChefEasy prepares a new recipe that is different, tasty and most of all... Easy. "If you're looking for a seven course meal that takes half a day to prepare, you won't find it here." states ChefEasy, "I like to show folks how to prepare a tasty entree, side-dish or dessert without spending hours in the kitchen."

ChefEasy shows run from six to ten minutes in length, and a new show is rolled out every Thursday. All shows go into archive files and can be accessed at any time by site visitors.

Recipe Files contain hundreds of Easy-to prepare recipes that can be found by a Keyword search or by categories.

A Tips & Techniques page allows visitors to access and view a number of one to three minute video clips of Easy Tips everyone can use around the kitchen.

Other areas of the site include a monthly contest, where visitors can win ChefEasy's trademark apron, and a Message Board called "The Kitchen Table" where site visitors are encouraged to leave comments, interact or exchange recipes.

Jan Adams, Vice President, Marketing for Easy Productions states, "With the popularity of TV network and cable cooking shows exploding, we think the time is right to carry that interest to the Internet where viewers can access it on-demand, twenty-four hours a day."