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Chef champions a green cleaner.


Byline: Neil Hodgson Neil Hodgson (born November 20 1973 (1973--) (age 35) in Burnley, Lancashire) is a motorcycle racer who won the 2000 British Superbike championship and the 2003 Superbike World  

AN ecological cleaning productmade in Birkenhead and championed by TV chef Anthony Worrall Thompson has wiped the floor with its rivals.

The May edition of consumer magazine Which? said Fresh and Green Bathroom Cleaner topped the table of cleaning sprays, outperforming chemical-based competitors including the heavily advertised Cillit Bang Cillit Bang is the brand name of a range of cleaning products created by consumer products giant Reckitt Benckiser. The products marketed under the brand name include a degreaser, cleaning crystals, and a grime and limescale remover.  and recognised brands like Flash Ultimate and Waitrose Surface Limescale Limescale is the hard, off-white, chalky deposit found in kettles, hot-water boilers and the inside of inadequately maintained hot-water central heating systems. It is also often found as a similar deposit on the inner surface of old pipes and other surfaces where 'hard water' has  Remover.

The scoringwas based on performance, ease of use, cost per use and value for money and Fresh and Green came top with 91% - two points ahead of the second placed product Ecover, another 'green' brand.

Fresh and Green uses completely natural ingredients and is produced by workers at the Remploy site in St Helens.

The Birkenhead firm has already secured distribution deals in Asda and Waitrose stores and Anthony Worrall Thompson was so impressed by the product's performance in his own restaurant kitchens that he decided to invest in the business.

He said: "This range contains no harmful chemicals and are derived from natural plant extracts, using sustainable agricultural practices to protect our plant and childrens' future".
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Title Annotation:Business
Publication:Liverpool Echo (Liverpool, England)
Date:May 17, 2007
Words:180
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