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Cheerios Spoonfuls of Stories Donates Nearly 15,000 Books to Children in Sacramento, Oakland and San Francisco Thanks to Sunday's Performance at Sonoma Raceway.


SONOMA, Calif. -- Petty Enterprises Petty Enterprises is a NASCAR racing team based in Randleman, North Carolina. The team is owned by Richard Petty and his son Kyle Petty, who oversee the operations of two NEXTEL Cup Dodge Chargers: the #43 Cheerios/Betty Crocker Dodge, driven by Bobby Labonte, and the #45 Marathon  and Cheerios made it a storybook sto·ry·book  
n.
A book containing a collection of stories, usually for children.

adj.
Occurring in or resembling the style or content of a storybook: storybook characters; a storybook romance.
 finish at Infineon Raceway Infineon Raceway, formerly Sears Point Raceway, is a road course and drag strip located on the landform known as Sears Point in the southern Sonoma Mountains near Sonoma, California, USA. The course is a complex series of twists and turns that go up and down the hills.  in Sunday's Dodge/Save Mart 350 NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  Nextel Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003).  race.

By completing all 110 laps of Sunday's race, Jeff Green Jeff Green may refer to:
  • Jeff Green (NASCAR), NASCAR NEXTEL Cup driver and 2000 Busch Series champion.
  • Jeff Green (basketball), Seattle Supersonics basketball player
  • Jeff Green (editor-in-chief), editor-in-chief for Games for Windows magazine.
 and the #43 Cheerios Dodge team earned a donation of 4,730 books for families. Cheerios had pledged a 10,000-book bonus if Green finished in the top 10.

"Because of the effort Jeff and the Cheerios Dodge guys made all day, we're going to go ahead and donate all of the books," said Greg Zimprich, a spokesman for Cheerios.

So, a total of 14,730 books will be donated to families in the San Francisco, Oakland and Sacramento areas by Cheerios and First Book, a national children's literacy program. First Book's Advisory Boards in Sacramento, Oakland and San Francisco will help get the books out to local nonprofits serving children and families in need.

The books-per-lap donation is part of the ongoing Cheerios Spoonfuls of Stories(R) program, which gets books into the hands of children. More than 60 percent of low-income families have no books at all in their homes for their children.

"This makes our day a lot sweeter knowing a lot of kids are going to be getting new books through the Cheerios Spoonfuls of Stories program," Green said. "I'm almost as excited about that as I am about what this Cheerios Dodge team did today on the track."

Over the past two years, through its Spoonfuls of Stories program, Cheerios has donated $1 million to First Book, and has distributed more than 10 million books to children across the country.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 28, 2004
Words:269
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