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Cheerios Distributes Five Million Books to Children: Free inside Cheerios Cereal Boxes.


MINNEAPOLIS -- Cheerios(R), John Lithgow John Arthur Lithgow (IPA: [ˈʤɔn ˈlɪθɡaʊ]) (born October 19, 1945) is an American actor perhaps best-known for his starring role as Dick Solomon in the NBC sitcom 3rd Rock from the Sun.  team up to support First Book to help get books to children who need them

Starting in November 2004 and continuing into early 2005, Cheerios is giving away more than five million children's books free inside Cheerios boxes. The free books, which include five different titles, are part of the ongoing Cheerios Spoonfuls of Stories(R) program, which helps get books into kids' hands. Cheerios also is donating $500,000 to First Book, a national children's literacy organization, and teaming up with actor and best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 children's author John Lithgow to help First Book get books to kids who need them.

"For many of us, books and reading are such an integral part of our lives, from childhood into adulthood," said Lithgow. "We grew up with cherished stories and vivid memories of favorite books, read and re-read over the years. But, more than half of all low-income families have no books in their homes for their children. That's astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
. I'm genuinely pleased to be working with Cheerios and First Book to try to change that, one child and one book at a time."

"Over the past three years, through our Spoonfuls of Stories program, Cheerios will have distributed more than 15 million books through our cereal boxes, and donated $1.5 million to First Book, enabling them to get books to children who need them the most," said Ann Simonds, vice president of the Cheerios franchise. "There is no greater link to literacy than simply having books in the home, and we are thrilled to do out part to help make that possible."

This year's book offerings from Cheerios include five great titles from Simon & Schuster Simon & Schuster

U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller.
 Children's Publishing, including a book that Cheerios had specially printed in both English and Spanish. The book titles are:

--What Mommies Do Best/What Daddies Do Best by Laura Numeroff; illustrated by Lynn Munsinger: A bright, colorful story that's actually two books in one. On one side, read all about "What Mommies Do Best," then flip the book over, and read "What Daddies Do Best." These stories celebrate the amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 things that mommies and daddies do for their children every day. Cheerios had this book specially printed in both English and Spanish so that the entire story can be read in English or in Spanish or both, making it a book that even more families can enjoy together. For ages 1 to 5.

--Micawber by John Lithgow; illustrated by C. F. Payne Chris Fox Payne, most commonly known as C.F. Payne, is a famous American caricaturist and illustrator. He graduated with BFA from Miami University in Ohio in 1976 and began a freelance career in 1980. : The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times bestseller by Lithgow that explores the world of art from the perspective of a very special artist: a New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 squirrel squirrel, name for small or medium-sized rodents of the family Sciuridae, found throughout the world except in Australia, Madagascar, and the polar regions; it is applied especially to the tree-living species.  named Micawber. For ages 4 to 8.

--Super-Completely and Totally the Messiest by Judith Viorst Judith Viorst (born February 2, 1931) is an American author, newspaper journalist, and psychoanalysis researcher. She is perhaps best known for her children's literature, such as The Tenth Good Thing About Barney (about the death of a pet) and the Alexander ; illustrated by Robin Preiss Glasser: In this engaging story, big sister Olivia tells us all about her little sister Sophie, a girl who tries to be careful, tries to be neat, tries to pay attention, but keeps forgetting. The result: a sister who's super-completely and TOTALLY the messiest - and loved. For ages 4 to 8.

--Giggle, Giggle, Quack by Doreen Cronin; illustrated by Betsy Lewin: Giggling is what parents and children will do when they read this fun tale about what happens when Farmer Brown goes on vacation and leaves his brother Bob in charge. Hey, what's Duck doing with that pencil, anyway? A New York Times Bestseller. For ages 3 to 7.

--The Relatives Came by Cynthia Rylant; illustrated by Stephen Gammell: Remember waiting excitedly, as the station wagon pulled up, with the cousins and aunts and uncles piling out for a visit? This book for all seasons chronicles the laughing, hugging, sleeping on the floor and fun of summertime family visits. A Caldecott Honor Book. For ages 3 to 7.

One of these paperback books will be available inside Cheerios boxes marked "Spoonfuls of Stories." The books, which are specially-sized to fit inside cereal boxes, include all the original content and illustrations. Families can see which book is in the box through a special cut-out window on the front of the box.

Between November 2004 and the spring of 2005, Cheerios also will feature a donation form and information about First Book on more than five million cereal boxes. Using the First Book donation form, consumers will be able to make their own financial contribution to First Book, and 100 percent of the funds donated by Cheerios consumers will be used to buy books. Donations will be sorted by zip code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 to ensure that funds contributed by Cheerios customers will purchase books for children in their own region.

"There is something amazing that happens when children receive a book to call their own," said Kyle Zimmer, First Book president. "It is a moment that can and does change a child's life, and sometimes, the lives of their families as well. Books literally unlock the future, making it critically important that the most disadvantaged children have an equal opportunity to create a better future for themselves. This happens, not only through reading, but through the pride of owning, not a hand-me-down, but a brand new book. The contributions from Cheerios and from those who use the donation forms on Cheerios boxes are truly opening the door on a whole new world for a child."

Cheerios, First Book, and John Lithgow officially kicked off this year's Spoonfuls of Stories program during National Children's Book Week, November 15 - 21, 2004. For more information on First Book and the Cheerios Spoonfuls of Stories program, see www.firstbook.org.

ABOUT CHEERIOS

Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat oat

member of the plant genus Avena in the family Poaceae.


oats
see avenasativa.

oat grain
seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses.
 cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by General Mills. As the first variation from Cheerios, it is sweeter than the original, with a honey and almond flavor. , Frosted Cheerios Frosted Cheerios is a spin-off of the General Mills breakfast cereal Cheerios. They were first launched in 1995, and marketed with the slogan: "Frosted Cheerios tastes so good the box never closes!". , Apple Cinnamon Cheerios, MultiGrain Cheerios MultiGrain Cheerios is a brand of cereal in the Cheerios family, introduced in 1992, around the same time Berry Berry Kix was introduced. This cereal is made by General Mills in the United States, and Nestlé in other countries. , Team Cheerios, and Berry Burst Cheerios. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.

ABOUT FIRST BOOK

First Book is a national non profit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. First Book reaches children through existing tutoring, mentoring and family literacy This articlearticle or section has multiple issues:
* Its factual accuracy is disputed.
* It needs additional references or sources for verification.
* Very few or no other articles link to this one.
 programs in communities throughout the country. In the last two years alone, First Book has provided almost 15 million new books to children in need in hundreds of communities nationwide. In neighborhoods across the country, First Book Local Advisory Boards unite leaders from all sectors of the community to provide books to children in literacy programs, homeless shelters Homeless shelters are temporary residences for homeless people. Usually located in urban neighborhoods, they are similar to emergency shelters. The primary difference is that homeless shelters are usually open to anyone, without regard to the reason for need. , housing project initiatives, soup kitchens, after-school programs and other community-based efforts reaching children living below the poverty line. For more information about First Book, please visit www.firstbook.org.

ABOUT SIMON & SCHUSTER CHILDREN'S PUBLISHING

Simon & Schuster, part of the entertainment operation of Viacom Inc., is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic and multi-media formats. Its divisions include the Simon & Schuster Adult Publishing Group, Simon & Schuster Children's Publishing, Simon & Schuster New Media, Simon & Schuster Online, and international companies in Australia, Canada, and the United Kingdom. For more information, visit http://www.simonsays.com

ABOUT NATIONAL CHILDREN'S BOOK WEEK

National Children's Book Week is an annual celebration sponsored by the Children's Book Council (CBC (1) (Cell Broadcast Center) See cell broadcast.

(2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block.
), a nonprofit trade association dedicated to encouraging literacy and the use and enjoyment of children's books. The theme of the 2004 Children's Book Week is "Let's Book." For more information, visit http://www.cbcbooks.org.

Cheerios, Honey Nut Cheerios, Frosted Cheerios, MultiGrain Cheerios, Apple Cinnamon Cheerios, Team Cheerios, and Berry Burst Cheerios are trademarks of General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
, Inc.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Nov 15, 2004
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