Checkpoint Systems Names Three Regional Presidents; David Donnan Hired from A.T. Kearney.

Business Editors/High-Tech Writers

THOROFARE, N.J.--(BUSINESS WIRE)--June 7, 2004

Checkpoint Systems, Inc.(NYSE:CKP), a leading provider of shrink management and identification solutions worldwide, has named three executives to the newly created positions of Regional President. David Donnan, a new hire, has been named Checkpoint's President of North America. In addition, John Davies has been promoted to President of Asia and South America, and Per Levin has been promoted to President of Europe.

"Checkpoint is committed to maintaining and growing its high-quality, innovative product offering, and building on its foundation of ongoing financial strength," said George Off, Checkpoint Chairman and CEO. "We believe our new senior management structure will provide us with the talent, focus and accountability to reach the next stages of our growth.

"During their tenure at Checkpoint, John Davies and Per Levin have consistently demonstrated their commitment to our company, and have made invaluable contributions with their leadership skills and business foresight. Among their many accomplishments, John has driven our product growth in emerging markets, and Per has expanded Checkpoint's European operations, which now represent more than half of our total business.

"I'm also very pleased to welcome David Donnan to Checkpoint at a pivotal time, as we take steps to realign and refocus our management talent. His experience with RFID technology, strategic development, and marketing is a core skill that will have an immediate positive impact on Checkpoint," Mr. Off concluded.

As President of North America, Mr. Donnan will have total responsibility for the company's operations in the United States and Canada. In addition, he will head up Checkpoint's worldwide radio frequency identification operations, as well as marketing and communications. Mr. Donnan joins Checkpoint from the management consulting firm A.T. Kearney, where he was a Vice President. His seven-year tenure at A.T. Kearney included experience in the areas of consumer products, business and brand strategies, supply chain transformation, and technology applications.

In Mr. Davies' new role as President, Asia and South America, he has responsibility for Checkpoint's operations in 8 countries. He will also head up operations for Check-Net(R), the online global platform for data integrity; acquisitions; and worldwide information technology. Mr. Davies was formerly an Executive Vice President at Checkpoint, responsible for sales and marketing in the U.S., International Americas and Operations.

Per Levin, formerly Checkpoint's Executive Vice President and General Manager, Europe, is now President of Europe, where Checkpoint operates in 18 countries. He also takes on responsibility, worldwide, for electronic article surveillance.

About Checkpoint Systems, Inc.

Checkpoint Systems, Inc., is a multinational manufacturer and marketer of technology-driven solutions for retail security, labeling, merchandising and access control. Checkpoint is the leading provider of radio frequency- (RF) based shrink management solutions to the $1 trillion global retail industry, including over half of the world's top 200 largest global retailers. In addition to its shrink management capabilities, Checkpoint's end-to-end supply chain technology helps apparel and consumer product manufacturers and retailers brand, track and secure goods worldwide. Checkpoint has a presence in more than 50 countries and a global network of 30 service bureaus located in the world's apparel manufacturing capitals. Checkpoint Systems, Inc.'s website is located at www.checkpointsystems.com.