Checkpoint Systems Announces Promotion of W. Craig Burns to Chief Financial Officer and Treasurer.

Business Editors

THOROFARE, N.J.--(BUSINESS WIRE)--April 19, 2000

Checkpoint Systems, Inc. (NYSE: CKP), has announced today the promotion of W. Craig Burns, age 40, to Chief Financial Officer and Treasurer effective April 27, 2000.

Mr. Burns succeeds Jeffrey A. Reinhold, who has resigned his position as Chief Financial and Administrative Officer and Treasurer to assume the position of Chief Financial and Administrative Officer and Treasurer at Plural, Inc., an interactive consulting and development firm.

Mr. Burns currently serves as the Company's Corporate Controller and Chief Accounting Officer. He joined Checkpoint Systems in 1996 as the Director of Tax and has served as Corporate Controller and Chief Accounting Officer since December 1997. In this position, he has been responsible for the Company's corporate accounting, global risk management and tax planning, and has also been involved in the Company's corporate finance, strategic planning, and mergers and acquisitions activities. Prior to joining the Company, Mr. Burns was an international tax manager with Coopers & Lybrand, where he spent 12 years serving on both the audit and the international business consulting staff. Mr. Burns is a Certified Public Accountant and has a B.S. degree in Commerce from Washington & Lee University and an M.S. degree in Taxation from Villanova University.

Kevin P. Dowd, President and Chief Executive Officer of Checkpoint, commented, "We are pleased to announce the promotion of Craig Burns to the Chief Financial Officer's position. Craig's strong financial background and prior successful experience as a member of the senior management team will serve him well in his new position."

Mr. Dowd concluded, "We would like to thank Jeff for his significant contributions over the last five years, particularly his acquisition and capital market activities. He has been an integral part of Checkpoint's growth and success. This is an exciting opportunity for Jeff to join a firm that is a proven leader in the exploding growth market of interactive consulting. His skills are well matched for this challenge."

Plural (www.plural.com.) is a strategic interactive consulting and development firm focused on multiplying the eBusiness strengths of its clients. The company's eBusiness expertise is centered on business-to-business and business-to-consumer markets, with specialized industry focus areas in financial services, telecommunications, healthcare, pharmaceutical, media, travel and professional services.

Checkpoint Systems (www.checkpointsystems.com) is a $750 million multinational manufacturer and marketer of retail asset tracking and protection products including integrated security, automatic identification (auto ID), and retail merchandising solutions.

Safe Harbor Statement

This presentation may include information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements may involve risk and uncertainties that could cause actual results to differ materially from any future results encompassed within the forward-looking statements. Factors that could cause or contribute to such differences include those matters disclosed in the Company's Security and Exchange Commission filings.