Checkpoint Systems, Avery Dennison working together on RF embedded merchandise tags for the apparel industry.

NEW YORK, NY--(BUSINESS WIRE)--Jan. 14, 1997--Checkpoint Systems, Inc., a leading provider of retail security systems, (NYSE:CKP) (NRF Booth No. 519) and Avery Dennison, a worldwide manufacturer of pressure-sensitive adhesives, have developed a working relationship to provide retailers worldwide with merchandise tags and labels for apparel that contain Checkpoint's paper-thin radio frequency (RF) circuits. These integrated merchandising tickets offer the highest level of security available for apparel retailers today because consumers cannot tell which merchandise is protected.

Paper-thin RF circuits embedded (source tagged) in merchandise tickets are not visible to consumers, according to Dave Shoemaker, vice president of business development and source tagging at Checkpoint. "This ability to hide the RF circuit completely is unique in the industry, providing Checkpoint's and Avery Dennison's customers with an effective source tagging solution. The relationship between Checkpoint and Avery Dennison is focused on developing source tagging solutions for a broad range of specialty tags for apparel and hardlines. Together with Avery Dennison, we can offer a store-ready solution," said Shoemaker.

Avery Dennison embeds the RF circuits into customized tag and label designs using a fully automated proprietary process. "Working with Checkpoint, we are able to provide our customers with an efficient method of protecting their merchandise before it arrives at store level," said Pete Kuzma, director of innovation and technology at Avery Dennison's Converted Products division. "We are using a converting and variable imprinting process specifically designed to cost-effectively convert the ticket and maintain the quality of the EAS (electronic article surveillance) devices."

Depending on the customer's needs, Avery Dennison can integrate the RF EAS devices into tags and labels overtly or covertly. Avery Dennison can then imprint the customer's variable data and deliver the product globally to apparel manufacturers on a just-in-time basis through an extensive network of worldwide ticket express centers.

Avery Dennison is recognized globally for its innovative pressure sensitive technologies and products. The company is a leading worldwide manufacturer of self-adhesive base materials, office products, labels, tags, retail systems, and specialty chemicals. The Converted Products division, is a leading supplier of product identification, information and control-related support services to the global retail, apparel and textile markets.

Checkpoint Systems, Inc., located in Thorofare, New Jersey, is a leading provider of integrated security solutions for retailers worldwide. The Company is also the leading provider of radio frequency (RF) source tagging which allows paper-thin RF labels to be embedded into products or product packaging. -0-

Visit Checkpoint Systems, Inc.'s Website at:

www.checkpointsystems.com

CONTACT: Mallory Factor Inc.

Steven Gaynes

212/350-0000

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Checkpoint Systems, Inc.

Glenda Laudisio

800/257-5540 x2411