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Checkpoint New Technology Delivers Unprecedented, In-Floor EAS Loss-Prevention System.


THOROFARE, N.J.--(BUSINESS WIRE)--June 13, 1999--

Checkpoint Systems, Inc., (NYSE NYSE

See: New York Stock Exchange
:CKP CKP Checkpoint
CKP Crankshaft Position
CKP Chandraseniya Kayastha Prabhu (caste of Maharastra, India)
CKP Chris Key Players (band)
CKP Concept Knowledge Processing
), today announced its planned introduction of a new product, Strata FX(TM), an in-floor electronic article surveillance See EAS.  (EAS (Electronic Article Surveillance) A security system for preventing theft in retail stores that uses disposable label tags or reusable hard tags attached to the merchandise. ) loss-prevention system designed to deliver state-of-the-art protection of store merchandise, and overcome the limitations inherent in floor systems in use today.

Strata FX capitalizes on the tremendous advancements in radio frequency (RF) Digital Signal Processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 (DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ) technology to deliver powerful, unrestricted protection of a store's perimeter with completely "invisible" antennas. Built upon Checkpoint's successful Strata electronics platform, the Strata FX is designed to overcome the problems inherent in all other in-floor systems such as low detection rates, false alarms and interference by steel reinforcement bars within floors. Mall-based apparel and specialty retailers who are sensitive to maintaining the aesthetics of the store, as well as hardware and home center stores, which have wide entry and exits, will now be able to have an advanced, reliable security system that accommodates individual store design and layout.

Extremely wide aisle security is provided because the system antennas reside in the floor - whether stone, wood, concrete, or carpet - thus eliminating visible, traditional EAS "pedestals" at entrances and exits. A key design component of the Strata FX is a patented floor shield, which eliminates the interference from traditional steel reinforcement bars common in floor construction. The Strata FX provides seamless protection across mall-type wide entry and exit areas, and can identify specific alarm zones within the entries and exits.

The Strata FX system incorporates the latest powerful tag-detection software filters and is designed to work with Checkpoint's broad range of disposable tags and labels including source tagging options such as apparel hang tickets and Checkpoint's new EASyWear(TM) woven labels. Designed for maximum security, these EAS circuits are seamlessly deactivated at the point of sale with Checkpoint's patented integrated scan/deactivation. Providing a complete system solution for loss-prevention, Strata FX also works with Checkpoint's re-usable hard tags and ink tags.

"The Strata FX was designed specifically to meet retailers' demand for a system that maximizes the loss-prevention benefits of source tagged goods while maintaining the aesthetics of the retail environment. The Strata FX is completely invisible and is a perfect solution for mall entrances as well as home-center stores," commented Kevin Dowd, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and President, Checkpoint Systems, Inc.

Checkpoint Systems, Inc. (NYSE: CKP), headquartered in Thorofare, NJ, is the world's leading supplier of RF sensors and disposable tags for retail electronic article surveillance. Checkpoint offers a family of RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  products (tags and readers) which target retail, library, industrial, commercial, and VAR applications. As a global provider, Checkpoint has 350,000 systems in place worldwide, produces several billion electronic labels per year, and has an international sales, service, and support network. Checkpoint Systems, Inc.is website is located at www.checkpointsystems.com

EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: The Strata FX will be unveiled at the National Retail Federation (NRF NRF National Retail Federation
NRF NATO Response Force
NRF National Research Foundation (South Africa)
NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK)
NRF Nouvelle Revue Française
) Loss-Prevention Show, Sunday, June 13, 1999 - Tuesday, June 15, 1999, at the Marriott Hotel in Philadelphia, Pennsylvania. Checkpoint will showcase the Strata FX in booth No. 422.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 14, 1999
Words:508
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