Checkpoint And California Tan In Exclusive Contract For Distribution In Tanning, Beauty And Nail Salon Market.

THOROFARE, N.J.--(BUSINESS WIRE)--February 11, 1998--California Tan has entered into an agreement with Checkpoint Systems, Inc., (NYSE: CKP) to become the exclusive distributor of Checkpoint's radio frequency electronic article surveillance (RF EAS) anti-theft systems to the tanning, beauty and nail salon market. This arrangement is the first of its kind for Checkpoint, and the products will be marketed by California Tan under the name of "Checkpoint Beauty Systems."

California Tan will also source tag most of its line of luxury tanning lotions, which are priced from $15 to $70 retail. Source tagging is the process by which paper-thin RF tags are embedded into products or product packaging at the point of manufacture.

"We are excited about the prospects for increased sales of our products, since many of our retailers will now be able to merchandise them openly," said Dani Kirkeby, Vice President of Marketing for California Tan. "As the number one selling brand in the salon market, we find source tagging our products to be the ideal solution to the theft concerns of our retailers."

"This unique agreement is an excellent demonstration of the value of the RF EAS and source tagging combination," said Kevin P. Dowd, Checkpoint's President and CEO. "Particularly since this is our first foray into this burgeoning market, having an ally such as California Tan in this endeavor bolsters our customer base."

Founded in 1987 in Los Angeles, Calif., California Tan manufactures premium quality tanning lotions that are sold in over 18,000 salons across the nation and in dozens of beauty sun studios in 22 countries worldwide. California Tan's line of tanning and sun care lotions consist of 46 products, some of which are designed for use with tanning beds, and others which are created to enhance tanning results and moisturization when tanning outdoors. The line also includes Heliotherapy sunscreen, sunless tanning formulas, after-sun moisturizing treatments, burn relief gel and Peepers protective eyewear. California Tan's tanning lotions are designed to promote tanning, while at the same time providing high quality skin care.

Checkpoint's RF EAS systems are already being used by retailers worldwide, such as American Stores Company, Big W, Dayton Hudson Corporation, Eckerd Corporation, El Corte Ingles, Gigante, Harrods, Kohl's Department Stores, Rite Aid Corporation, Sainsbury's, Target Stores, Toys "R" Us Canada, Venture Stores and Walgreen Co. More than 330,000 Checkpoint RF EAS systems are installed worldwide, including department stores, supermarkets and chain drug outlets.

Checkpoint Systems, Inc., located in Thorofare, NJ, is a leading provider of integrated security solutions for retailers worldwide. The company is also the leading provider of radio frequency (RF) source tagging, which allows paper-thin RF labels to be embedded into products or product packaging.

Visit Checkpoint Systems, Inc.'s Web site at www.checkpointsystems.com.

CONTACT: Checkpoint Systems, Inc.

Glenda Laudisio

800/257-5540 x: 2411

or

Morgen-Walke Associates, Inc.

Media: Scott Sunshine, Claudia Moscarella

212/850-5600

or

Investor Relations: Donna Stein,

Stephanie Conzelman, Cindy Reid

212/850-5600