Checkout line becomes latest outlet for KTLA promos. (Media).KTLA-TV Channel is coming to a checkout lane near you. This month, the L.A. station will begin running promotions for its news and programs on screens installed in grocery stores throughout Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . The screens, which feature sound and full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. , also provide their captive audience of shoppers with advertisements, cooking tips and movie previews. KTLA KTLA KCBS TV in Los Angeles has an exclusive partnership with Impli Inc. of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden that makes it the only television station to run its ads on screens in L.A. "It's got a tremendous reach to it," said John Reardon
In exchange for promoting KTLA, Impli screen time will be packaged with station airtime for advertisers. The joint marketing agreement, in which no money changes hands, runs through at least the end of the year, said Alistair Goodman, senior vice president of sales and marketing for Impli. Goodman cites company data indicating that most shoppers like the checkout-lane entertainment and actually remember some of what they watched while waiting in line. "We can make the perception of waiting shorter," he said. |
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