Checkfree web site chosen as an InfoSeek "Cool Site"; Checkfree web site wins second award for marketing and design excellence.COLUMBUS, Ohio--(BUSINESS WIRE)--Dec. 8, 1995--Establishing itself as a leader in electronic marketing as well as electronic commerce, Checkfree Corp. (NASDAQ/NMS:CKFR CKFR Checkfree Corporation (stock abbreviation, AMEX) ) announced today that the Checkfree web site has been selected as an InfoSeek Cool Site for its "cool" commercial and graphic presentation on the World Wide Web (http://www.checkfree.com). Selected by InfoSeek's full-time Cool Site "surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. staff," the Checkfree web site is one of only 15 sites that have been chosen as Cool Finance Sites. The InfoSeek Cool Site award is the second award the Checkfree web site has received within the past month. The company was also recently awarded the Internet Professional Publishers Association's (IPPA IPPA Irish Professional Photographers Association (Dublin, Ireland, UK) IPPA Indo-Pacific Prehistory Association IPPA Internet Professional Publishers Association IPPA Iowa Pork Producers Association ) award for design excellence and marketing presentation. Established to highlight useful and unique sites on the web, the InfoSeek Cool Site award recognizes sites that display interesting and helpful information in a well-designed and clearly organized fashion. Designed by Checkfree and its online design firm, MC2 Cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. Ltd., the Checkfree web site offers visitors the rare combination of interactive options, entertaining graphics and concise, yet thorough, product and service information. "Checkfree's web site was chosen as an InfoSeek Cool Site due to its great graphics and presentation," said Zara Haimo, director of marketing at InfoSeek. "In addition, Checkfree's site provides InfoSeek users with a useful service in that it allows them to download Checkfree's electronic payment software free of charge." "We are extremely pleased to have been chosen as one of InfoSeek's Cool Web Sites," said Sara Schwartz, Internet marketing See Internet advertising. specialist at Checkfree. "We're thrilled with the positive feedback we've been receiving from visitors to our site and are excited to also receive recognition from an industry peer." "Given Checkfree's willingness to experiment with new technologies and online marketing techniques, we were able to create a web site that effectively communicates the company's products and services in an informative, yet fun and interactive format," said Brock brock n. Chiefly British A badger. [Middle English brok, from Old English broc, of Celtic origin.] Poling, principal of MC2 Cyberspace. "Both the InfoSeek Cool Site award and the IPPA Design Excellence and Marketing Presentation award are terrific examples of Checkfree's creative and effective marketing presence on the World Wide Web." As a recipient of the InfoSeek Cool Site award, Checkfree's web site will be listed on InfoSeek's list of Cool Finance Sites page, InfoSeek's Net Search page (http://netsearch.infoseek.com) and InfoSeek's new web search and browse service, InfoSeek Guide, at http://guide.infoseek.com. About InfoSeek InfoSeek Corp., the leading information navigation company on the Internet, gives its users the ability to find and retrieve useful information quickly and easily. The company, located in Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif., currently offers three products: InfoSeek Guide, a free Internet navigation service that is advertiser supported; InfoSeek Net Search, a free web search service that is advertiser supported; and InfoSeek Professional, a subscription-based product providing access to numerous commercial content collections. Additional information on InfoSeek is available by accessing URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. http://www.infoseek.com. About MC2 Cyberspace Ltd. Founded in early 1994 by Poling, MC2 Cyberspace Ltd. has emerged as one of the nation's leading Internet marketing and communication firms. Their success is rooted in helping clients capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging communication medium of cyberspace. Each of MC2's clients has a unique success story to tell, and the company takes great pride in knowing that they are pioneering a new medium -- not merely constructing web pages. About Checkfree Checkfree Corp., a leading electronic commerce company, last year processed more than $6.7 billion in payments involving more than 4 million households and businesses. Checkfree serves consumers, business and financial institutions with a wide array of product and service offerings, each finely tuned to the specific needs of its users. Founded in 1981, Checkfree Corp. is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. and is traded on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on National Market under the symbol CKFR. Checkfree is headquartered in Columbus, where it employs more than 400 full-time associates. CONTACT: Access Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Bob Bogard, 415/904-7070, ext. 272 rbogard@accesspr.com Cori Capizzi, 415/904-7070, ext. 218 ccapizzi@accesspr.com |
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