Checkfree Web Site wins IPPA Award for Design Excellence.COLUMBUS Columbus. 1 City (1990 pop. 178,681), seat of Muscogee co., W Ga., at the head of navigation on the Chattahoochee River; settled and inc. 1828 on the site of a Creek village. , Ohio--(BUSINESS WIRE)--Nov. 21, 1995--In the "real" world, fun and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. are rarely found at a single location. Not so on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Checkfree Corp., a leading provider of electronic commerce services, this week received the Internet Professional Publishers Association's Design Excellence Award for its Checkfree web site, which is located at http://www.checkfree.com. Also known as the DX, the award recognizes the finest examples of commercial presentation and graphics design on the World Wide Web. In Checkfree's case, however, the DX Award also acknowledges the fun the electronic commerce company and its online design firm, MC2 Cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. Ltd., bring to the venture. Citing the "interactive options, well-composed graphics and excellent marketing copy" of the site, the IPPA IPPA Irish Professional Photographers Association (Dublin, Ireland, UK) IPPA Indo-Pacific Prehistory Association IPPA Internet Professional Publishers Association IPPA Iowa Pork Producers Association DX Award statement notes that "unlike so many other financial and financial services firms on the Internet today, the CheckFree site is so well-designed that it is actually fun and entertaining to visit." "We are very proud to receive the prestigious DX award," said Sara Schwartz, Internet marketing See Internet advertising. specialist at Checkfree. "The IPPA's recognition of our creative approach in teaching folks about electronic commerce is very special. With the quality design assistance of MC2 Cyberspace Ltd. we've created a site that is at once informative and appealing to visitors." "A pioneer in electronic commerce, Checkfree is proving itself to be an able online marketer as well," says Brock brock n. Chiefly British A badger. [Middle English brok, from Old English broc, of Celtic origin.] Poling, principal of MC2 Cyberspace Ltd. "They've been a great partner--willing to experiment with new technologies and approaches. And that's helped us create the kind of site that wins awards like this." Rating the Checkfree site in three categories, IPPA judges awarded a total of 26.7 points, out of a possible score of 30. Individual scores included: Graphics Design 8.0 Programming 9.6 Marketing Copy 9.1 In the category of programming, the judges noted that the site is "a brilliant example of the Web's 'bells and whistles' used in a sensible, well-coordinated manner. The interactivity is included not for the sake of interactivity itself, but rather is well-focused on the goal of teaching viewers about Checkfree and its services." IPPA judges also noted the effective use of audio in Checkfree CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Pete Kight's message to viewers. The audio file adds "interest, excitement and confidence" to the overall presentation. "All in all, it is a fine example of the much-touted, though rarely used, interactive features of on-line advertising." About the IPPA Founded in 1995, the Internet Professional Publishers Association is a professional association of graphics and design agencies involved in commercial marketing and publishing through the World Wide Web. About MC2 Cyberspace Ltd. Founded in early 1994 by Brock Poling, MC2 Cyberspace, Ltd. has emerged as one of the nations leading Internet marketing & communication firms. Their success is rooted in helping clients capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging communication medium of cyberspace. Each of MC2's clients has a unique success story to tell, and the company takes great pride in knowing that they are pioneering a new medium - not merely constructing web pages. CheckFree Corp., a leading electronic commerce company, last year processed more than $6.7 billion in payments involving more than 4 million households and businesses. Checkfree serves consumers, business and financial institutions with a wide array of product and service offerings, each finely tuned to the specific needs of its users. Founded in 1981, Checkfree Corp. is headquartered in Columbus, where it employs more than 400 full-time associates. CONTACT: Access Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Bob Bogard, 415/904-7070, ext. 272 Kathy Tom, 415/904-7070, ext. 274 |
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