CheckOut.com ``Checks In'' With National Consumer Marketing Campaign; CheckOut.com Combines Traditional Advertising Campaign with Unique Marketing Approach.LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Oct. 12, 1999-- CheckOut.com (www.CheckOut.com), the online connection to the worlds of music, movies, and games, officially opens its doors today. Kicking off the virtual opening is CheckOut.com's advertising campaign consisting of national and cable television ads, print and radio outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. , and out-of-home including billboards, bus wraps, and wild postings. The campaign is designed to penetrate the marketplace prior to the highly anticipated holiday shopping season and create a unique brand identity for CheckOut.com, a new entertainment Web site. "With the `digital' holiday shopping season right around the corner, CheckOut.com is taking an aggressive approach with both traditional advertising efforts and unique marketing programs," said Alan Kipust, COO (Cell Of Origin) See mobile positioning. , CheckOut.com. "To put it simply, we expect CheckOut.com to be a brand name by the end of the year. There's no better way for us to build a strong following than to concentrate our marketing efforts in the fourth quarter to take advantage of the holiday shopping season." CheckOut.com will also offer break-through promotions and incentives to introduce consumers to the site and keep them coming back for more. Following are details on CheckOut.com's unique marketing efforts. National Advertising Campaign: CheckOut.com retained DDB DDB - device independent bitmap Needham to create a national television, print, radio and out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. campaign. The television ads consist of 15 spots that range from funny to irreverent ir·rev·er·ent adj. 1. Lacking or exhibiting a lack of reverence; disrespectful. 2. Critical of what is generally accepted or respected; satirical: irreverent humor. , and center around the idea of a fan wanting to be on the "inside." The ads will air on national cable and network primetime. The overall message of the traditional advertising campaign is to visit CheckOut.com and "Check it out" for all your music, movie and game needs. Ralphs Marketing Tie-in: CheckOut.com has a strategic relationship with Ralphs grocery stores, one of the largest supermarket chains in California. Each week Ralphs customers receive a special offer from CheckOut.com in the weekly circular. The program directs customers to purchase any product at CheckOut.com and they will receive $10 worth of free groceries gro·cer·y n. pl. gro·cer·ies 1. A store selling foodstuffs and various household supplies. 2. groceries Commodities sold by a grocer. . CheckOut.com and AdWheels Guerilla Marketing Campaign: CheckOut.com and AdWheels hit the streets of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of for the 1999 MTV Video Music Awards The MTV Video Music Awards were established in 1984 by MTV to celebrate the top music videos of the year. Originally beginning as an alternative to the Grammy Awards, the MTV Video Music Awards is now a respected pop culture awards show in its own right. with an innovative guerilla marketing campaign. A large group of "Skatertizers," the AdWheels promotional staff, distributed CheckOut.com paraphernalia PARAPHERNALIA. The name given to all such things as a woman has a right to retain as her own property, after her husband's death; they consist generally of her clothing, jewels, and ornaments suitable to her condition, which she used personally during his life. to the huge crowd outside of the awards show. The Skatertizers wore Rollerblades and CheckOut.com gear equipped with a flatscreen color TV strapped strapped adj. Informal In financial need: We are strapped for cash right now. strapped Adjective strapped for Slang to their chest. The overall guerilla marketing campaign set CheckOut.com apart with a unique new way to market and reach consumers. CheckOut Our Affiliate Program: CheckOut.com launched an aggressive Affiliate Program, offering participating sites 10 to 15 percent of the sales generated from the site's links. The Affiliate Program also provides affiliates with access to CheckOut.com's vast content offerings including breaking news, interviews, feature stories, top entertainment lists, and recommendations. Why is CheckOut.com Different? CheckOut.com is the next-generation entertainment destination by offering a unique interactive experience that blends entertainment news and communities for music, movies and games, with online shopping. Consumers want more than just a place to buy online and CheckOut.com offers news, reviews, breaking interviews, recommendations, top seller lists from credible sources, artist information pages and celebrity chats. Unique to CheckOut.com, are the site's breakthrough personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. features. By following users click patterns, CheckOut.com dynamically generates each page based on the customers preferences. This creates a unique and relevant experience for each individual user. CheckOut.com also gives related product recommendations that span the three categories: music, movies and games. CheckOut.com has teamed-up with Talk City, the leading provider of online communities, to provide a sophisticated community environment specific to music, movies and games. Within each category, CheckOut.com offers individual chats rooms and exclusive celebrity chats on a regular basis. The many unique features that CheckOut.com offers includes access to MP3 files, recommendations for music, movies and games based on the users mood, as well as an area to store your "Favorites," and an "EventMinder" so users can keep track of important dates and special occasions. About CheckOut.com CheckOut.com ( www.CheckOut.com ) is the online connection to the worlds of music, movies, and games. With exclusive celebrity chats and breaking interviews, CheckOut.com connects fans with their favorite entertainment personalities. The site offers a unique interactive experience that blends entertainment news and communities with online shopping, and features more than one million product and artist information pages. Taking entertainment to the next level, CheckOut.com delivers a dynamic and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. entertainment experience. |
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