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Cheapflights Turns to Percussion Software to Upgrade Flight and Resort Information to Global Travelers.


PHILADELPHIA -- Cheapflights, which pioneered internet travel price search and comparison, has chosen Percussion Software's enterprise content management solution Rhythmyx to improve the timing and delivery of content such as resort information and special timed offers. Rhythmyx will be used for the company's travel price search and comparison sites in the USA and in the UK which publish over one million flight, holiday and accommodation deals from over 500 travel partners and which each month are accessed by 5.25 million unique global users.

Cheapflights' custom data management system identifies and sorts up to 15 million deals a day from its travel industry advertising partners and is able to present the best and up-to-the-minute offers to its users. Rhythmyx will allow Cheapflights' users to make more informed decisions about those search results by presenting additional information linked to those results, including resort information.

Milenko Beslic, Head of Technology (USA), Cheapflights, said, "We are always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to improve user experience. The delivery of additional content to Cheapflights' users to help them make more informed decisions will certainly help build traffic still further as well as loyalty. This will ultimately increase our revenues by driving even more highly qualified leads to our travel advertising partners as well as enhancing loyalty from both users and advertising partners."

Much of the additional content that will be made available will be used throughout all the company's Web sites and controlled via the Rhythmyx solution. Rhythmyx will be used to control the delivery of commercially sensitive and time critical content such as special flight or hotel offers which coincide with key calendar dates.

A robust ECM (1) (Enterprise Change Management) See version control and configuration management.

(2) (Error Correcting Mode) A Group 3 fax capability that can test for errors within a row of pixels and request retransmission.
 solution, Rhythmyx manages web content, documents, digital assets, portal content and scanned images. The solution offers rich functionality out-of-the-box, allowing customization to be focused on meeting specific needs, and easy ongoing administration by IT staff. By delivering a range of pre-built application functionality through Rhythmyx FastForward for Web Content Management (WCM WCM Web Content Management
WCM World Class Manufacturing
WCM Warning Coordination Meteorologist
WCM Wireless Connection Manager
WCM Wavelength Channel Module
WCM Württembergische Cattunmanufaktur (German cotton manufacturer) 
), Rhythmyx allows organizations to implement the functionality they need today while ensuring that they can meet tomorrow's needs with an extensible, standards-based architecture. With the industry's only De-Coupled Delivery(TM) architecture, Intelligent Relationships and Active Assembly, Rhythmyx solves the key content management challenges of enabling true content reuse and cost-effective multi-channel delivery.

Milenko Beslic continued, "After an exhaustive consideration of our options we concluded that Rhythmyx offered us the very best solution. Rhythmyx's De-Coupled Delivery architecture and use of XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 standards allowed us to leverage our existing technology so deployment time and resource utilization was much improved. The advanced workflow management and integration with standard word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and  applications were also a key selling point selling point
n.
An aspect of a product or service that is stressed in advertising or marketing.

Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
 for our editorial teams."

Rhythmyx offers Cheapflights a scaleable content management system enabling it to track and streamline the content authorization processes through Rhythmyx's audit trails and workflow capabilities. The software's De-Coupled Delivery architecture, which separates the management of content from the content delivery environment, allows the content to be published to the company's multiple sites.

Barry Reynolds, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Percussion Software, said, "Cheapflights is purely a web-based business and customer experience is just as important as providing great offers. Providing supporting content at the right time and place is key to helping Cheapflights' users to decide on a particular deal or to inspire them to book a further hotel or flight. Rhythmyx will help Cheapflights to continue its strong growth performance by providing more travel information and choices for its millions of users."

About Percussion Software

Percussion Software's family of practical software solutions enables customers to maximize both the value and quality of their enterprise content through cost-effective content management, ease of content re-use, optimized delivery to multiple channels and increased efficiency. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Rhythmyx, based on open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , is the first Enterprise Content Management (ECM) solution to provide cost-effective, multi-channel delivery of easily reusable content.

Percussion's portfolio of over 2,500 global customers includes Bayer, Hitachi, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , MasterCard International, Motorola and Toshiba. Its UK customers include ARM Ltd, the British Library, DLA Piper Rudnick, ICI (language) ICI - An extensible, interpretated language by Tim Long with syntax similar to C. ICI adds high-level garbage-collected associative data structures, exception handling, sets, regular expressions, and dynamic arrays.  Paints, National Express, NESTA NESTA National Endowment for Science, Technology and the Arts (UK)
NESTA National Endurance Sports Trainers Association
, Newcastle Building Society The Newcastle Building Society is a UK building society, which has its head office in Newcastle upon Tyne, England. It was formed in 1980 as a result of a merger between the Grainger and Newcastle Permanent Building Societies. , NSPCC NSPCC (in Britain) National Society for the Prevention of Cruelty to Children

NSPCC (Brit) n abbr (= National Society for the Prevention of Cruelty to Children) → Kinderschutzbund m 
, Natural History Museum, Nottingham Trent University, Symbian, Tate, and the University of London For most practical purposes, ranging from admission of students to negotiating funding from the government, the 19 constituent colleges are treated as individual universities. Within the university federation they are known as Recognised Bodies . More information can be found on the Web at www.percussion.com.

Percussion Software is a registered trademark and Rhythmyx, Lyrix, Active Assembly and De-Coupled Delivery are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.

About Cheapflights

Founded in 1996 and profitable since launch, Cheapflights.co.uk pioneered the travel price comparison model in the UK and introduced pay-per-click in the UK in 2000.

Cheapflights is one of the few British internet companies successfully to establish an operation in the USA with Cheapflights.com. Launched in May 2003, it is already in the top 14 USA travel sites.

The Company has also recently launched UK and USA "Flight News" blog sites with a view to these becoming major interactive communities to inform and assist travel consumers.

Cheapflights does not sell any travel products. Each day, it displays over one million constantly updated prices supplied by hundreds of travel partners worldwide. These deals can be accessed online or by telephone direct with the advertiser from links or information on our site. This makes Cheapflights one of the most comprehensive independent publishers online of flight and other travel deals available and the Company's global unique user numbers support this, having reached 5,250,000 unique users in January 2005.

Cheapflights estimates that it generated travel product sales of over GBP GBP

In currencies, this is the abbreviation for the British Pound.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 1 billion for its advertising partners in 2005. These advertisers read like a Who's Who of the travel world - ranging from British Airways, Thomson, Expedia, Travelocity and Thomas Cook to specialist operators like STA Travel, Llama llama (lä`mə), South American domesticated ruminant mammal, Lama glama, of the camel family. Genetic studies indicate that it is descended from the guanaco.  Travel and Iglu.com.

Cheapflights' independent status as an online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information.

Percussion Software is a registered trademark and Rhythmyx, Lyrix, Active Assembly and De-Coupled Delivery are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 15, 2006
Words:1018
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