CheapTweet to Play a Key Role in Driving Retail Sales from Social Media this Cyber Monday and Holiday Season.New study reports that consumers will do more bargain shopping this holiday season via social media sites and less through search engine and shopper review sites AUSTIN Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum , Texas -- This Cyber Monday The name given by online retailers and e-commerce experts to the Monday following the Thanksgiving holiday. With its Black Friday counterpart in actual store-based traffic, analysts have pointed to significant spikes in online shopping on Cyber Monday. , retailers can expect a significant portion of online sales to be driven from social media sites. One of the most popular social shopping Social shopping is a method of e-commerce in which consumers shop in a social networking environment similar to MySpace. Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. websites and the first-ever Twitter-based deals search engine, CheapTweet.com, aggregates over 15,000 new deals a day, has indexed over two million deals and experienced a growth of more than 600 percent this year alone. The site is beneficial for both consumers and retailers alike, offering advertising and sponsored content opportunities such as the fast-growing adj. 1. tending to spread quickly; - used mostly of plants. Adj. 1. fast-growing - tending to spread quickly; "an aggressive tumor" strong-growing, aggressive CheapTweet Stores - recently launched Stores include Jockey
In sport, a jockey is one who rides horses in thoroughbred horse racing or steeplechase racing, primarily as a profession. , drugstore.com, Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. , Travelzoo, Vision Direct and more. InStyle's November 2009 issue ranks CheapTweet among the "Best of the Web," and it's clear why the site will be of particular interest on Cyber Monday. As consumers hunt for the best holiday gift deals on the busiest e-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. day of the year, many of them will look to CheapTweet to search its special holiday categories including Cyber Monday and Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold deals, as well as specific gift types like "Stocking stuffers," "Guaranteed to arrive by Christmas," and "Gifts for kids." CheapTweet expects to remain busy well after Cyber Monday, too. A recent study from Oneupweb compared holiday traffic trends over the past two years from top online retailers, social sites, and review sites against recent user trends, and found that, while search engines are typically the leading driver to retail sites, "social media is influencing search behavior and affecting the purchases a consumer makes."1 The study also found that traffic to social sites steadily gained on retail sites in 2007 and 2008, and while direct traffic to retail sites fell 10 percent, traffic to social sites grew 12 percent from December 2007 to December 2008. In sum, retailers can count on a sizeable portion of their traffic this holiday season to come from social sites like CheapTweet and less from traditional search engine and review sites. "Last year, CheapTweet launched a week before Cyber Monday, and the response we saw through participation, excitement, and the quality and variety of deals was overwhelmingly positive," said Hayes Davis, founder of Appozite and creator of CheapTweet. "With our extensive growth over the past year and the ongoing consumer trends in e-Commerce and social media, we anticipate a high level of activity this holiday season - and we expect our retail partners will see strong results from the efforts they are making with CheapTweet and other social media initiatives that help them connect directly with their customers." About CheapTweet CheapTweet (www.CheapTweet.com) is a Twitter-based deals search engine. Unlike other coupon sites that feature specific deals from affiliate partners, CheapTweet scours scour, scours 1. the chemical and physical cleaning of fleece wool. 2. diarrhea. dietetic scour see dietary diarrhea. peat scour see secondary nutritional copper deficiency. Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. to find any and all money-saving opportunities available to consumers. Since its launch, CheapTweet has indexed more than 2 million deals from tens of thousands of sellers. Driven by the philosophy of "Unique. Social. Deals.", CheapTweet is a community for users to vote, interact and find one-of-a-kind deals. CheapTweet is operated by Appozite (www.Appozite.com), an Austin, Texas-based software startup. In addition to CheapTweet, Appozite also runs TweetReach. 1 Mahoney, Sarah. "Social Media Expected to Drive Holiday Shoppers," MediaPost MarketingDaily, 15 October 2009. Available online at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115513. |
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