ChatCom announces comprehensive VAR program; commitment to VARs is key to corporate strategy.CHATSWORTH, Calif.--(BUSINESS WIRE)--Jan. 13, 1997--ChatCom Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CHAT), manufacturer of the widely accepted and award-winning ChatterBox communication and application servers, has initiated a program to partner with experienced, systems-level networking VARs. The ChatCom VAR program, called ChatCom CHAMPIONs, will enable VARs to make substantial revenue on PC-based Consolidated Server A multiprocessor computer system consisting of several rack-mounted or modularized CPU boards that use fault tolerant components and share disk storage. SMP versions share a common memory pool. platforms. ``ChatCom is committed to this VAR program,'' said James B. Mariner Mariner Any of a series of unmanned U.S. space probes sent near Venus, Mars, and Mercury. Mariners 2 (1962) and 5 (1967) passed Venus within 22,000 mi (35,000 km) and 2,500 mi (4,000 km), respectively, and made measurements of temperature and atmospheric density. , president and chief executive officer. ``We're investing a great deal of time and effort into establishing reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. relationships. ChatCom's strategy is to invest in a manageable number of experienced VARs with whom we can establish long-term, bidirectional The ability to move, transfer or transmit in both directions. commitments built on dedication and trust.'' ChatCom's Consolidated Server products are most cost-effective when deployed within companies that require dozens or hundreds of independent application servers. They substantially reduce the expenses associated with network management. The retail prices for Consolidated Server platforms supporting large numbers of application servers usually begin at $30,000. ChatCom's pricing structure makes it possible to enjoy hardware profit margins upward of more than; above. See also: Upward 30 percent. ChatCom's CHAMPION program kicks off this week with a nationwide road show to targeted VARs. ChatCom will support each CHAMPION VAR with marketing and technical sales courses, regional market- development funds, lead referrals, cooperative fund programs, technical and marketing newsletters, trade-show support and other partnership programs. Founded in 1982, ChatCom is a leading supplier of award-winning, highly adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil application and communication server systems to the Fortune 1000. Located in Chatsworth, ChatCom is publicly held and traded on NASDAQ under the symbol CHAT. ChatCom can be reached at 800/456-1333 or on the Web at http://www.jlchatcom.com . CONTACT: ChatCom Inc., Chatsworth Kathleen A. O'Donnell, 800/456-1333 kodonnell@jlchatcom.com |
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