Chase Selects Philadelphia for Enhanced Local Marketing Campaign.Chase Launches Multi-Million Dollar Campaign to Promote Chase Sapphire(SM) in Philadelphia WILMINGTON, Del. -- Chase Card Services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. , a division of JPMorgan Chase JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, financial services, asset and wealth management and private equity. With assets of $1. & Co. [NYSE NYSE See: New York Stock Exchange :JPM JPM J. P. Morgan Chase & Co. (stock symbol) JPM Juan Pablo Montoya (formula 1 driver) JPM Jabatan Perdana Menteri (Malaysia) JPM Journal of Property Management ], today launched a multi-million dollar marketing and advertising campaign specifically targeting Philadelphia. This campaign introduces Chase Sapphire(SM), the new, next generation rewards card designed for the affluent market. Chase will reach Philadelphia-area residents through a variety of channels, from their daily news source to their morning commute TO COMMUTE. To substitute one punishment in the place of another. For example, if a man be sentenced to be hung, the executive may, in some states, commute his punishment to that of imprisonment. , to pique interest in Chase Sapphire. Beginning today, Chase will launch Chase Sapphire marketing through a multi-faceted campaign in Philadelphia, including "domination" of 30th Street Station, a partnership with Philadelphia magazine, street teams, and radio and print advertisements. The campaign will extend into 2010. "Philadelphians love experiences, especially those around dining, culture, travel, and sports," said Sean O'Reilly, general manager, Chase Card Services. "Chase Sapphire offers outstanding service and points that can be used anytime, anywhere, for just about anything without any restrictions. Chase Sapphire is an ideal choice for affluent customers who want to plan a trip away from home or who want to enjoy all the amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. things to do in and around the Philadelphia area, and we've increased our marketing effort here to increase awareness among this audience. We believe that cardmembers will find this a better alternative for rewards and service, all backed by the strength of JPMorgan Chase." Chase Sapphire launched nationally in August through an integrated marketing campaign and partnership with the Travel Channel. The card has been built from the ground up to address the needs of the top 15 percent of U.S. households by income who expect premium rewards, outstanding value, and exceptional service. Philadelphia is the sixth largest U.S. city and has a significant affluent population. October Launch This month, Chase Sapphire is heavily promoted at one of the city's most highly trafficked areas, 30th Street Station. Business travelers and commuters will see kiosks, posters, banners, and graphics, through the end of November. A custom brochure of new and notable restaurants in Philadelphia, New York Philadelphia, New York may refer to:
A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. team will ride Segways and distribute information and dining guides. Partnership with Philadelphia magazine To further engage Chase Sapphire's target customer base, Chase Sapphire is partnering with Philadelphia magazine. The partnership will enable memorable experiences in the categories of dining, nightlife night·life n. Social activities or entertainment available or pursued in the evening. nightlife Noun , shopping, arts and culture. In conjunction with Philadelphia magazine, Chase will sponsor several local events targeted to the affluent audience in 2010. Chase Sapphire will also sponsor a monthly advertorial ad·ver·to·ri·al n. An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. [adver(tisement) + (edi)torial. in the magazine. The "Chase Sapphire Spotlight" will highlight events taking place in and around Philadelphia, including special benefits available exclusively to Chase Sapphire cardmembers. Marian Conicella, vice president and publisher of Philadelphia magazine, adds: "Our partnership with Chase demonstrates our capabilities as a local media company, offering a national company the ability to fully-integrate themselves into Philadelphia magazine's communities. Chase is utilizing our print and digital properties, as well as some of our Signature Events to provide VIP access and benefits to their customers that they could not access anywhere else." Chase Sapphire Advertising Campaign in Philadelphia Chase also will promote Chase Sapphire through advertising on local radio stations and in the Philadelphia Inquirer Philadelphia Inquirer Morning newspaper, long one of the most influential dailies in the eastern U.S. Founded in 1847 as the Pennsylvania Inquirer, it took its present name c. 1860. It was a strong supporter of the Union in the American Civil War. . The first Philadelphia Inquirer print ad is schedule to appear on Oct. 25 and radio advertising will begin in the second week of November on a variety of station formats, including news/talk, music and sports, predominately during the morning and evening drive time. Chase Sapphire and Chase Sapphire Preferred Both Chase Sapphire and Chase Sapphire Preferred include premium travel services, a wide variety of rewards delivered through Chase's Ultimate Rewards(SM) program, and direct access to a specially trained, dedicated customer service team, 24 hours a day, seven days a week, with all benefits and services backed by the stability and protection of Chase. Chase Sapphire Preferred provides enhanced benefits, including one-to-one point transfer to leading airline and hotel programs, and points worth 25 percent more when redeeming for travel online, for a $95 annual fee, waived for the first year. Access to Chase's proprietary rewards program, Ultimate Rewards, provides meaningful and easily accessible rewards, including travel, special experiences, merchandise and cash back. Visit www.chase.com/sapphire to learn more about Chase Sapphire and apply for the card online. About Philadelphia magazine Philadelphia magazine is one of the most respected and revered city and regional publications in the nation. For more than 100 years, Philadelphia magazine has been covering business, politics, personalities and lifestyle issues of relevance to people living in the greater Philadelphia area. Bought in 1946 by S. Arthur Lipson, the magazine has remained in continuous operation by the Lipson family. With award-winning editorial, a highly-trafficked Web site, widely-attended events, and discerning coverage on topics ranging from fashion to finance, Philadelphia magazine is the voice that captures the best of contemporary life in the Philadelphia region. The magazine is published 12-times annually and touches nearly one-million monthly readers. About JPMorgan Chase & Co JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. firm with assets of $2.0 trillion and operations in more than 60 countries, and the company has issued approximately 152 million credit cards in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , asset management and private equity. A component of the Dow Jones Industrial Average Dow Jones Industrial Average The best known U.S. index of stocks. A price-weighted average of 30 actively traded blue-chip stocks, primarily industrials including stocks that trade on the New York Stock Exchange. , JPMorgan Chase & Co. serves millions of consumers and businesses in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan, Chase, and WaMu brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. |
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