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Chase Says Hello to Michigan April 24; Bank One changes its name at 258 branches.


DETROIT -- Chase says hello to Michigan next week as 258 Bank One branches in the state are changed to Chase, the consumer and commercial banking brand of JPMorgan Chase JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, financial services, asset and wealth management and private equity. With assets of $1.  & Co. (NYSE NYSE

See: New York Stock Exchange
:JPM JPM J. P. Morgan Chase & Co. (stock symbol)
JPM Juan Pablo Montoya (formula 1 driver)
JPM Jabatan Perdana Menteri (Malaysia)
JPM Journal of Property Management
).

The name change results from the 2004 merger of Bank One with JPMorgan Chase. The April 24 brand change in Michigan and Florida completes the shift to the Chase brand of more than 1,900 Bank One branches in 17 states.

"The switch to Chase brings more resources and more convenience to our Michigan customers," said Dick Wade, president of Chase in Michigan. "Chase's Michigan branch network will grow to 280 locations by the end of the year, which means we're also hiring 200 employees. Over a 12-month period, we'll strengthen our branch network with 23 new locations in Meijer stores, 11 new freestanding branches and at least 30 new ATMs."

Chase predecessor Chase National Bank was founded in 1877 and named after Salmon P. Chase Noun 1. Salmon P. Chase - United States politician and jurist who served as chief justice of the United States Supreme Court (1808-1873)
Salmon Portland Chase, Chase
, Treasury Secretary under President Abraham Lincoln and chief justice of the U.S. Supreme Court. JPMorgan Chase traces its history to the 1799 founding of the Bank of the Manhattan Company The Bank of the Manhattan Company (established 1799) is the earliest of the predecessor institutions that eventually formed the current JPMorgan Chase. History
As background, the first corporate bank in New York, organized by Alexander Hamilton in 1784, was chartered in
 in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Its Michigan network was established by the former National Bank of Detroit The National Bank of Detroit (NBD) was a bank that operated mostly in the Midwestern United States.It was co-founded by Ben Young, the brother of famed fly rod builder Paul H. Young; Ben was President and Vice President of the bank in the 1930's -1940's.  founded in 1933.

Some 5,500 signs in Michigan will change to Chase as part of the rebranding effort, and the official shift to Chase occurs Monday, April 24. Customers in Michigan also will see the Chase brand highlighted in a major marketing and advertising campaign in the coming weeks - and will have a chance to win a six-day, five-night Walt Disney World Noun 1. Walt Disney World - a large amusement park established in 1971 to the southwest of Orlando
Orlando - a city in central Florida; site of Walt Disney World
 vacation for four people. It includes deluxe Disney hotel accommodations, dining, recreation, theme park tickets, air travel and other amenities.

Marketing blitz

Chase kicks off its advertising campaign April 17 with a 30-second television commercial that invites current and new customers to come into the bank's offices and say "Hello" to the new brand. The commercial is set to a rendition of the Beatles' 1967 hit song, "Hello, Goodbye." Starting in May, commercials will highlight Chase's products and services.

To celebrate the new brand in Michigan, Chase will give consumers the chance to win one of three six-day, five-night Walt Disney World vacations or one of 50 $100 Disney Gift Cards. Consumers can visit any Chase branch in Michigan for a chance to win a Walt Disney World dream vacation from Chase.

Making it easy for customers

Customers should continue to use their Bank One checks and received Chase-branded ATM and debit cards in March. Customers will receive Chase-branded checks when they place a new order. Online banking customers switched to www.Chase.com on March 26.

"The transition to the Chase brand should be smooth and easy for our customers," Wade said. "Through our merger, customers now have access to more than 7,300 ATMs across the country as well as improved products and services. Now we're moving to the Chase name on our signs here."

Improved products and services available to Chase consumer and commercial customers include:

--Expanded mortgage products from Chase, one of the nation's leading mortgage companies

--Payments on Chase loans accepted at all Chase and Bank One branches (including credit cards, mortgages and car loans)

--Free access to more than 7,300 ATMs nationwide (and 380 in Michigan)

--A broader array of products for businesses of all sizes

--Larger and quicker loans through syndication for commercial customers

--Greater international presence for commercial banking customers

--More sophisticated investment-planning products at all levels, including JPMorgan mutual funds

--Expanded products and services for high-net-worth customers through JPMorgan Private Client Services and JPMorgan Private Bank

JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 firm with assets of $1.2 trillion and operations in more than 50 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
, asset and wealth management, and private equity. A component of the Dow Jones Industrial Average Dow Jones Industrial Average

The best known U.S. index of stocks. A price-weighted average of 30 actively traded blue-chip stocks, primarily industrials including stocks that trade on the New York Stock Exchange.
, JPMorgan Chase serves millions of consumers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and many of the world's most prominent corporate, institutional and government clients under its JPMorgan and Chase brands. Information about the firm is available at www.jpmorganchase.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 17, 2006
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