Chase Gives New York Its Due: A New Blue Hue.

A bright, new Chase blue glow lights customers' way to 800 branches, 2,300 ATMs in NY, NJ and CT Chase doubles its network through expansion, refurbishes Tri-state branches, ATMs

NEW YORK -- Chase has pumped up the visibility and convenience for banking customers across the Tri-state area with a complete makeover of its branches and ATMs. Chase will show off its new and improved look during unveiling celebrations today.

Chase is using the glow of bright blue signs to help customers find its more than 800 branches and 2,300 ATMs in New York, New Jersey and Connecticut. The newest additions are the signs at 339 former Bank of New York branches that take on the Chase brand today. Their computer systems were converted to Chase last month.

Meanwhile, Chase has been updating its existing branches and replacing the navy-and-red color scheme with the new, bright blue logo and innovative branch layout. It also has opened 74 new Tri-state branches in the last three years and extended its hours at most locations. In all, Chase has made substantial investments in the new branches, new ATMs and the refurbishment to support its continued commitment to being the best and most convenient bank in the Tri-state.

"We have doubled our presence over the last couple of years and just made New York City's most convenient bank even better and brighter," said Charlie Scharf, head of Retail Financial Services for Chase. "Now that our branches are under one computer system and brand, we can fully serve our customers both where they live and work."

Chase will unveil its new logo today at the following former Bank of New York branch locations:

* 9 a.m., 277 Park Avenue (47th St. and Park Ave.), New York, NY

* 9:30 a.m., 21-01 Fairlawn Avenue, Fair Lawn, NJ

* 10 a.m., 115 E. Main Street, Patchogue, NY

* 10:15 a.m., 150 S. Ridge Street (Rye Ridge Shopping Center), Rye Brook, NY

* 11 a.m., 475 Main Street, Metuchen, NJ

* 12:30 p.m., 285 Main Street, Poughkeepsie, NY

In two weeks, Chase will launch a multi-million dollar advertising campaign in the Tri-State area - titled "Tap into the Chase Glow" - designed to welcome consumers and small businesses to its branches and ATMs and reinforce its continued investment in the market.

In addition, Chase's innovative Match and Win promotion allows customers to find out whether they have won a cash prize, including $250,000, when they enter the game code from the back of their Chase ATM receipt at the www.chaseglow.com website. One in one hundred codes is a winner.

Chase will support the "Tap into the Chase Glow" promotion with television and radio commercials, newspaper print, billboards, telephone kiosks, transit shelters, subway platform posters, and commuter rail interior cards as well as with posters and brochures in Chase branches and ATM screen messages.

Chase's Tri-State network now includes extensive coverage with the following number of branches and ATMs in each area:

* Northern NY suburbs, 159 branches, 247 ATMs

* Long Island, 157 branches, 249 ATMs

* New Jersey, 151 branches, 215 ATMs

* Manhattan, 116 branches, 833 ATMs

* Queens, 66 branches, 190 ATMs

* Brooklyn, 47 branches, 190 ATMs

* Upstate New York, 41 branches, 75 ATMs

* Connecticut, 40 branches, 67 ATMs

* Bronx, 31 branches, 112 ATMs

* Staten Island, 9 branches, 25 ATMs

Chase customers now have full access to more than 3,000 branches and 8,500 ATMs in 17 states.

About Chase

Chase is the U.S. consumer and commercial banking brand of JPMorgan Chase & Co. (NYSE: JPM). Chase has 154 million credit cards issued and serves consumers and small businesses through more than 3,000 bank branches, 8,500 ATMs and 280 mortgage offices as well as through relationships with 15,000 auto dealerships and 4,300 schools and universities. It also serves more than 30,000 commercial banking clients, including corporations, municipalities, financial institutions and not-for-profit entities. More information about Chase is available at www.chase.com.