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Chase Design Group Nominated for Prestigious CEBA Award.


LOS ANGELES -- Chase Design Group, a creative agency that specializes in brand identity systems and advertising, announced today that the firm has been named a finalist in the annual Creative Excellence in Business Advertising (CEBA CEBA Community Economic Betterment Account
CEBA Creative Excellence In Business Advertising
CEBA Competitive Equality Banking Act of 1987 (US)
CEBA Colorado Environmental Business Alliance
CEBA Certified Exclusive Buyer Agent
) Awards from American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000  (ABM ABM: see guided missile.

ABM - Asynchronous Balanced Mode
) for its "I'm Boring" ad for SunAmerica Affordable Housing Partners (SAHP SAHP Stay At Home Parent
SAHP Swedish Association of Health Professionals (Stockholm, Sweden)
SAHP Sinus & Allergy Health Partnership (Washington, DC)
SAHP SunAmerica Affordable Housing Partners, Inc.
), a division of AIG AIG addressee indicator group (US DoD)
AIG American International Group, Inc
AiG Answers in Genesis (religious group in defense of Scripture)
AIG Artificial Intelligence Group
AIG Australian Industry Group
.

The ad, in the Single Ad, one page or less category, ran in Affordable Housing Finance, and features Mike Fowler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SAHP, in a close-up. Over Mike's face runs the headline "I'm Boring" with supporting copy indicating Mike's dependable consistency. The agency has created a series of ads with this theme, as well as a corporate capabilities brochure also emphasizing the dependable trustworthiness of SAHP's business practices.

"We are honored to receive this recognition, for ourselves and especially for our client," commented James Bradley, president of Chase Design Group. "SunAmerica brought us such an interesting challenge. We developed a strategy and they really gave us room to execute."

The Awards reception and the presentation of the winners will take place Tuesday, September 21, at Eleven Madison Park, in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The winners in each category will receive a CEBA Award, designed by Tiffany's. The agency winning the grand prize will also receive $25,000.

The CEBA Awards were established in 1996 by the American Business Media to honor the best business-to-business advertising campaigns. The CEBAs have become a highly recognized brand and a coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 honor, with more than 400 entries being submitted each year.

About Chase Design Group

Executive creative director Margo Chase founded Chase Design Group eighteen years ago. Noted early on for designing hundreds of fonts, logos and identities for such entertainment clients as Madonna, Cher and "Buffy the Vampire Slayer," the creative agency is now equally well known for bringing strong business results to corporate clients. Mattel, Target, WB-TV, USA Networks and AIG SunAmerica are a few of the companies that have selected Chase Design Group for brand identities and applications that include advertising campaigns, corporate collateral, packaging, style guides and environmental design. The agency has been the recipient of several dozen awards and accolades. For more information about Chase Design Group and Design that Moves You(TM), please visit: http://www.chasedesigngroup.com.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 8, 2004
Words:377
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