Chartwell House sales reach mark.

Thanks to exceptionally fast sales, the offering plan for Chartwell House, a new Upper East Side high-rise condominium, has been declared effective by the Attorney General of the State of New York.

Just twelve weeks after the beginning of Chartwell House's sales program, the new 34-story condominium building has sold more than 35 percent of its 154 homes, more than enough sales to declare it an effective plan. According to New York State Law, a new condo-minimum has up to a year and a half to sell 15 percent of its residences before the plan must be declared effective.

"We are experiencing a tremendous response from people looking for luxurious, yet attractively-priced homes," said Adrienne Albert, president of The Marketing Directors, Inc., exclusive sales agent for Chartwell House. "That we were able to become effective so quickly demonstrates the strength of our product in this competitive market."

Named after Winston Churchill's residence, Chartwell House targets an upscale but underserved audience with residences priced from $295,000 to upwards of $1 million.

An aggressive advertising and direct mail campaign has been implemented for Chartwell House, featuring a bulldog -- a long-time characterization of Winston Churchill. According to members of the Chartwell House sales staff, the bulldog ads also helps individuals to know that it is a pet-friendly building. The campaign was created by Manhattan's Posner Advertising and includes www.chartwell house.com, a Web site where home-seekers can preview the building's lobby and exterior architecture and learn more about the offered amenities.

Chartwell House is currently under construction at 1760 Second Avenue, between 91st and 92nd Streets, on the fashionable Upper East Side of Manhattan, with occupancy slated for summer of 2001. It is being developed by a joint venture partnership of Capital Real Estate, Ltd. and Fisher Brothers.

The majority of Chartwell House residences are one-bedroom homes with the remaining mix comprised of studio, two-bedroom and three-bedroom residences. Chartwell House offers an exclusive penthouse home on the top floor of the building, complete with private terrace.

"Our goal is to meet the needs of the consumer who wants to live in a premium location with top-of-the-line amenities, and the peace of mind that they are receiving a good value for their investment," said Moshe Dan Azogui, executive vice president of Capital Real Estate, Ltd. He noted that Chartwell house, designed by architect H. Thomas O'Hara, will feature 24-hour, seven days a week door staff; concierge service; a fully equipped fitness center; a Resident's Drawing Room with full catering kitchen; a colorful well-appointed children's playroom; a landscaped sundeck; on-site valet; and bicycle storage.

The interiors will also be very well-appointed. All residences feature premium maple hardwood flooring; high-tech data transmission lines; and oversized double-paned windows. Kitchens will feature granite countertops, solid maple shaker-style cabinet doors, porcelain tile flooring and stainless steel professional-quality appliances. Master baths will be distinguished by Bottocino Fiorito marble.