Articles from Chartered Management Institute: Checklists: Marketing Strategy (October 1, 2005)

Title	Author	Type	Words
Carrying out a PEST analysis.			1600
Carrying out marketing research.			1427
Deciding whether to outsource.			1520
Developing a manufacturing strategy.			951
Developing a strategy for world class business.			1446
Developing new products.			2263
Disaster planning.			1365
Doing business on the Internet.			1560
Effective communications: delivering presentation.			1108
Effective communications: preparing presentations.			1083
Effective visual aids.			1734
Establishing a presence on the World Wide Web.			1329
Exporting.			1539
Fund raising.			1650
Getting close to the customer.			1662
Handling complaints.			1115
Handling the media.			1461
Implementing an effective change programme.			1410
Implementing business process re-engineering.			1833
Implementing Kaizen.			1357
Managing creativity.			1782
Mapping an effective change programme.			1601
Moving the virtual organisation forward.			1269
Networking.			1666
Not turning a crisis into a disaster.			1072
Performing a SWOT analysis.			1412
Planning a conference.			1606
Preparing a marketing plan.			1324
Producing a corporate mission.			1541
Public relations planning.			1204
Public/private sector partnerships.			1341
Relationship marketing.			949
Setting up a customer care programme.			1419
Strategic partnering.			1549
Strategic planning.			1640
Successful direct mail.			1584
Total quality mapping a TQM strategy.			1326
Websites: guidelines for designing usability.			1726
Websites: measuring success.			1626
Writing a business plan.			1451