Charter Launches Dynamic On Demand Advertising Trial in St. Louis with C-COR.C-COR Combines VOD See video-on-demand. VoD - video on demand and Digital Program Insertion Digital Program Insertion (DPI) allows cable headends and broadcast affiliates to insert locally-generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. Platforms to Deliver Real-Time Updated Ad Content STATE COLLEGE, Pa. -- C-COR Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CCBL CCBL Crescent Commercial Bank Limited (Pakistan) CCBL Cambodia Campaign to Ban Landmines CCBL Configuration Control Baseline CCBL CPEDB Configuration Baseline Listing CCBL Chinese Christian Basketball League ) is delivering the next generation of advanced advertising with the launch of its dynamic On Demand Ad Insertion solution in Charter Communications' (NASDAQ:CHTR CHTR Charter CHTR Canadian High Temperature Research ) headquarter head·quar·ter v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem v.tr. To provide with headquarters: market of St. Louis. The nation's first major market dynamic On Demand advertising trial is bringing together C-COR's proven ad management and On Demand systems to dynamically rotate ad copy without re-encoding programs. The trial is a collaborative effort integrating C-COR's nABLE[TM] On Demand Ad Insertion solution with Atlas On Demand's automated campaign management, ad decision logic optimization Logic optimization a part of logic synthesis, is the process of finding an equivalent representation of the specificied logic circuit under one or more specified constraint. Generally the circuit is constrained to minimum chip area meeting a prespecified delay. and reporting tools, TVN's ad distribution system, and content from Hollywood.com and Vehix to bring to market a complete real-time On Demand advertising solution from the ad agency desktop to the video-on-demand (VOD) system. The trial includes national clients from OgilvyInteractive and Mediaedge:cia. "For On Demand to grow and attract premium programming it needs to be an ad-supported model," said Todd Stewart, corporate vice president, National Advertising Sales and Development of Charter Media, the advertising sales division of Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. , Inc. "The ability to dynamically track and measure On Demand ads will attract more advertisers to On Demand and generate new revenue opportunities for operators. C-COR's strong track record of success with Charter and unique ability to deliver both video and advertising was a critical component in selecting C-COR for the industry's first dynamic major market On Demand advertising trial." "Dynamic On Demand advertising is a best of both worlds solution as it puts the viewer in control of television while giving the advertiser maximum control over the placement of creative content," said Joe Matarese, senior vice president of Advanced Global Technology, C-COR. "Charter continues to take a leadership role in implementing advanced forms of advertising, most recently with the successful testing of telescoping and now the next level of interactive advertising with the launch of dynamic On Demand advertising." C-COR currently powers both Charter's On Demand and digital ad insertion management systems in St. Louis. The company's single server platform is the only server on the market able to support VOD and both linear and dynamic advertising. C-COR's nABLE On Demand Ad Insertion solution is the combination of the company's advertising and On Demand products. The integrated dynamic On Demand advertising launch with Charter in St. Louis will update the ad content dynamically and provide ad viewing data that allows advertisers to understand exactly how the ad was viewed on a daily basis. About C-COR C-COR enables its global customer base to confidently grow, manage and deliver next-generation products and services to consumers. The Company's integrated access and management application platforms, with a worldwide installed base valued at over $3.5 billion, deliver highly reliable and flexible voice, video and data, and support quick launch and cost effective scaling of new services. C-COR's common stock is listed on the NASDAQ Global Market (Symbol:CCBL) and is a component of the Russell 2000 Stock Index. For additional information regarding C-COR, visit www.c-cor.com. Some of the information presented in this announcement constitutes forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements represent the Company's judgment regarding future events, and are based on currently available information. Although the Company believes it has a reasonable basis for these forward-looking statements, the Company cannot guarantee their accuracy and actual results may differ materially from those the Company anticipated due to a number of known and unknown uncertainties. Factors which could cause actual results to differ from expectations include, among others, capital spending capital spending Spending for long-term assets such as factories, equipment, machinery, and buildings that permits the production of more goods and services in future years. patterns of the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. , changes in regard to significant customers, the demand for network integrity, the trend toward more fiber in the network, the Company's ability to develop new and enhanced products, the Company's ability to provide complete network solutions, continued industry consolidation, the development of competing technology, the global demand for the Company's products and services, the Company's ability to implement its restructuring and cost reduction measures, and the Company's ability to complete and integrate acquisitions and achieve its strategic objectives. For additional information concerning these and other important factors that may cause the Company's actual results to differ materially from expectations and underlying assumptions, please refer to the reports filed by the Company with the Securities and Exchange Commission. |
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