Charleston Area Medical Center Takes Continuing Education Online Using Sonic Foundry's Mediasite Live.

Business Editors/High-Tech Writers

MADISON, Wis.--(BUSINESS WIRE)--Sept. 17, 2003

Mediasite Live Creates New Revenue Model for CAMC, While Providing

Medical Community with a Convenient, High-Quality Live and

On-Demand Distance Education Experience

Sonic Foundry(R), Inc. (Nasdaq:SOFO), a leading rich media solutions company, today announced the Charleston Area Medical Center (CAMC) has purchased its Mediasite Live rich media Web presentation system to Webcast accredited continuing education lectures to physicians, medical students and allied health professionals.

In addition, CAMC's Health Information Center uses Mediasite Live to create on-demand presentations that consumers can access from the Web to learn more about general health issues.

CAMC is a multiple hospital health system serving southern West Virginia. It is the premiere medical teaching facility in the state and has one of the top heart programs in the nation. Through the CAMC Health Education and Research Institute (www.camcinstitute.org/), the health system has long provided the area medical community with live conferences, seminars and workshops. By utilizing a Mediasite Live system, these continuing education offerings become more widely accessible and convenient through the Internet, while creating a new revenue model for the institute. Mediasite Live replaces the video conferencing system CAMC previously used for distance education.

"We looked at a few different hosting services to help us make the jump to Web-based education, but they require too much time upfront and just aren't economical if you're doing a lot of Webcasts," said Doug Young, network media specialist, CAMC Health Education and Research Institute. "With Mediasite Live, we practically recovered our expenses after just two presentations. Plus, it adds value to our content because we can reuse it without incurring additional fees for archiving or storage."

"The people at Sonic Foundry who developed Mediasite Live obviously put a lot of thought into what presenters do and then designed a system that captures their presentations without interfering in any way," Young continued. "The bottom line is we like it because it's easy to use, it offers the features and flexibility we need, and it doesn't create extra work for us."

By automating all of the time-consuming and complex processes traditionally associated with rich media online communications, Mediasite Live is changing the way organizations create, disseminate and re-use information. What once required hours of work by technicians with specialized skills and tools now can be accomplished effortlessly by non-technical users in real time. The result is an entirely new, easy, convenient and affordable way to broaden learning opportunities, maximize the sharing and understanding of information, and increase communication frequency.

"In the medical profession, where accredited continuing education is required, there's a real demand for Web-based distance education," said Melissa Long, education coordinator, CAMC Health Education and Research Institute. "Mediasite Live has been tremendous in helping us meet that demand, while allowing us to showcase our institution to a wider audience, including those in rural areas. The response has been phenomenal, and everyone's very impressed with the quality experience it provides."

As part of its commitment to sharing ideas and expertise in rich media, Sonic Foundry has launched an interactive Health Solutions Center on its Web site that addresses many of the operational and technical issues of launching and maintaining a Web-based information and education program, whether for medical professionals or consumers. The special portal allows members of the medical community to learn more about rich media streaming, see Mediasite Live in action and hear from people who are using it for their own distance education and information distribution initiatives. For more information, visit http://www.sonicfoundry.com/solutions/health.asp.

"Mediasite Live provides everything needed to capture, share and view rich media presentations in one easy-to-use, easy-to-own package," said James Dias, vice president of marketing and sales for Sonic Foundry. "It is particularly useful to the health sciences because of the flexibility to go beyond PowerPoint and handle the wide assortment of medical imagery. For medical centers and teaching hospitals, this provides a unique approach to leverage the interactive power of the Internet to address the dynamic information and education requirements of the health professions."

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (Nasdaq:SOFO) has positioned itself as a provider of rich media communications technology for the enterprise. The company's integrated Webcasting and Web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit the company's Website at www.sonicfoundry.com.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.