Charles V. Mangano, Former Merrill Lynch Worldwide Brand Head, to Join Minyanville as Chief Marketing Officer.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Minyanville Publishing & Multimedia (www.minyanville.com), a leading company in building branded financial educational and entertainment properties, today announced that Charles Mangano has joined as the company's Chief Marketing Officer. Mangano has more than 25 years experience marketing financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , and is best known for his work helping to establish Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. as a leading global brand. As part of his responsibilities at Minyanville, he will be charged with managing all the company's marketing and subscription programs developing what the company hopes will become the icons of financial literacy Financial literacy is the ability of individuals to make appropriate decisions in managing their personal finances. Raising levels of financial literacy is now a focus of government programmes in countries including[1] Australia, Japan, the United States and the UK. , Hoofy the Bull and Boo the Bear. "Charlie is a brilliant marketing and creative mind who has a proven track record establishing recognizable financial brands," stated Minyanville founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Todd Harrison. "We know we are in good hands." Mangano was most recently the Managing Director and Global Head of Marketing and Communications for Deutsche Asset Management. In his position, he reported directly to the CEO and had worldwide responsibility for all marketing functions, media relations, employee and investor communications for the world's fourth largest asset manager. Prior to joining Deutsche Bank Deutsche Bank AG (IPA: /'dɔɪ.tʃə/[1]) (ISIN: DE0005140008, NYSE: DB) (English: German Bank , Mangano held the position of Worldwide Senior Director of Brand Management at Merrill Lynch & Co. He was responsible for developing, implementing and evaluating the company's overall brand strategy. Under his direction, the brand was ranked as high as the 19th most recognized and valued brand in BusinessWeek's annual brand survey. At Merrill Lynch, he also helped to develop and launch the company's Internet and Intranet sites. He is a graduate of Marquette University's School of Journalism. "Having helped build one Bull into a global icon, I look forward to the challenge of helping Todd and Kevin build another one," said Charles Mangano. "This time, I hope to bring a bear with him." Mangano first developed a relationship with Minyanville President, Kevin Wassong, who ran J. Walter Connect (J. Walter Thompson's Online Division) when Mangano was at Merrill Lynch. "I've known Charlie is a marketing genius for years and I'm glad we were able to get him on board," stated Kevin Wassong, President of Minyanville. "His understanding of the need for content for financial literacy is only rivaled by his creative abilities. We look forward to having him on the team." Outside of work, Mangano is also an avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia surfer and guitar player. His band, The Rolling Bones, is a favorite in clubs around the country, and was the subject of a piece in the Wall Street Journal last fall. About Minyanville: Originally created in 2003, Minyanville's multimedia platform is one that blends finance, education and entertainment to help navigate the muddy and turbulent waters of finance. While it is currently servicing a targeted audience of sophisticated investors, Minyanville is creating experiences from piggy banks to investment banks The following is a list of investment banks Financial conglomerates Large financial-services conglomerates combine commercial banking and investment banking, and sometimes insurance. , from the 123's to the 401Ks in an effort to make the world of finance less intimidating in·tim·i·date tr.v. in·tim·i·dat·ed, in·tim·i·dat·ing, in·tim·i·dates 1. To make timid; fill with fear. 2. To coerce or inhibit by or as if by threats. and to promote "financial fitness." |
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